Krista Charles

[Krista Charles @kristachar]

@SEOpub A1: I think it's important in the approach to a good SEO strategy. You don't need to practice it, but have an understanding of the relationship between the two. It's useful when considering resources and dev priority, and important in setting expectations #seopub

[Krista Charles @kristachar]

@SEOpub A5: My first response would be to createa page in response to this article on the brand's website. Optimize for the keywords/images this article ranks for and aim to supress the negative article in SERPs. #seopub

[Krista Charles @kristachar]

@SEOpub A4: A brand can provide incentives to leaving reviews, however, it can also start simply with exceptional service. From the ground up, great customer experience, representatives, etc can prompt positive reviews. Replying to reviews might encourage the same engagement #seopub

[Krista Charles @kristachar]

@SEOpub A1: Only when something hugely negative threatens their brand. But I agree that clients do not actively monitor brand mentions enough #seopub

[Krista Charles @kristachar]

@SEOpub A1: I think it comes naturally if you want to successfully publish content to a website. Working on the brand side, on-page elements impacted performance and measurement. And that, kids, is how I met SEO. #seopub

[Krista Charles @kristachar]

@SEOpub A3: I like to start with competitor keyword gaps and look for opportunity there. I also map out similar landing pages between competitors, and determine what on-page improvements can be made. Basically what makes one page a better fit for a kewyord search than another #seopub

[Krista Charles @kristachar]

@SEOpub A1: Depends on the client, but looking at conversions, organic traffic trends, clicks and impressions, non-branded keyword rankings #seopub

[Krista Charles @kristachar]

@SEOpub A3: Taking care of any error pages, looking at rankings for losses, ensuring pages are tagged and indexed properly. I'd also monitor GSC for overall performance #seopub

[Krista Charles @kristachar]

@SEOpub A1: I agree with the wish list component, integrating core SEO where necessary. But also, this is an important time to set expectations and layout a timeline, emphasizing the importance of risk mitigation #seopub

[Krista Charles @kristachar]

@SEOpub @SEOpub

[Krista Charles @kristachar]

@SEOpub A2: Looking at paid keywords where only ads are shown could present itself as an opportunity for new content/optimization. Misaligned landing pages, too, are a good chance to redirect users to an appropriate landing page #seopub

[Krista Charles @kristachar]

@SEOpub A1: I wouldn't say directly, but paid search definitely helps in terms of visibility on SERPs #seopub

[Krista Charles @kristachar]

@SEOpub A2: Page titles/title tags are important ranking factors, but don't spend too much time and over-complicate. You can miss the purpose of the page which is the point to begin with. Meta descriptions are less important IMO as they are not a ranking factor, but can help CTR #seopub

[Krista Charles @kristachar]

@SEOpub A1: I like a good page title. Easy fix #seopub

[Krista Charles @kristachar]

@SEOpub A3: Online forums, and even the comments section on a blog are a helpful resource to learn more from others' SEO experience. Twitter, and this chat especially, support SEO as an ever-evolving field #seopub

[Krista Charles @kristachar]

@SEOpub A1: Depending on the brand, I think this could be beneficial to fostering customer loyalty and building out an experience that keeps customers involved. The experience component behind a brand is something important to maintain #seopub

[Krista Charles @kristachar]

@SEOpub A5: Content writing can be easily outsourced. This is done effectively when clients provide brand voice guidelines and structure to ensure fewer edits. Meta data, too, is easily automated. Site auditing should be done under the watchful eye of an SEO #seopub

[Krista Charles @kristachar]

@SEOpub A4: Project managers are a great asset to allocating resources. Overall, I think in difficult/high-workload situations, this is sorted on good judgement #seopub

[Krista Charles @kristachar]

@SEOpub A2: I think a skillset in the main areas of SEO are hugely important, but also an eye for content and linking opportunities. Being able to adapt to advancements in image search, voice technology, etc. #seopub

[Krista Charles @kristachar]

@SEOpub Hi, I'm Krista. #seopub