Krysten DeSouza

Health enthusiast

[Krysten DeSouza @krysten_ND]

Great topic! The list of #babysafetytips should be in the graphic instead as people tend to look at graphics more than text. Adding stats would create urgency. Adding more # will help the target audience find these #babyproofing tips easier. #SocMarBU #babyproofingcannotwait

[WIN Home Inspection @WINHomeInspect]

It's Baby Safety Month. Do these to babyproof your home:-
👉 Block access to stairs
👉 Protect stove knobs & buttons
👉 Plug electrical outlets
👉 Secure fireplace
👉 Cover sharp corners

#winhomeinspection #hometips #babysafety #parenting #kidssafety #babyproofing #babyproof

[Krysten DeSouza @krysten_ND]

I like this #infectioncontrol campaign because the video is short, detailed and provides a visual on the actual behaviour change from a qualified individual. COVID-19 has made this topic relevant even today, which means it appeals to many audiences. #SocMarBU #foodsafety

[LSU AgCenter @LSUAgCenter]

Do you know how to properly disinfect surfaces with household cleaners? Wennie Xu, assistant professor and consumer food safety specialist demonstrates! #disinfect #COVID19 #lsuagcenter

[Krysten DeSouza @krysten_ND]

I really like this campaign because the target audience of parents is clear and utilizes this X platform appropriately. The topic is extremely relevant, and asks parents to make simple changes that promote the augmented product of children's online safety. #SocMarBU

[UCC @UCC_Official]

As the holiday season begins, let's prioritize our children's online safety. Encourage open communication about their digital experiences, set clear boundaries & explore parental controls.
Let's make this #FestiveSeason joyful & secure for our little ones.
#ChildOnlineTips

[Krysten DeSouza @krysten_ND]

This campaign is relevant in Canada and especially to youth who may see this online. The reasoning behind the campaign is explicitly stated, making its call to action quite clear. It is a simple ask and I think makes an effective behaviour change campaign. #SocMarBU

[UK Cannabis Social C @UKCannabisClubs]

If the person you buy from doesn't know the grower or how it was grown #JustSayNo! Mystery cannabis is not worth the risk to your health. Organised crime groups spray toxic pesticides on their crops that are even more harmful when smoked. Support your local community growers.

[Krysten DeSouza @krysten_ND]

While I think the message is important and the topic is relevant, this behavior change campaign does not identify a target audience. Is it directed at policy makers? Parents? The graphic could have been used to share more effects of soda to strengthen the message. #SocMarBU

[Dr Alexey Kulikov @KulikovUNIATF]

Another piece of evidence that #SSB feeds #obesity in children & adults. #Publichealth #BeatNCDs policies should aim to reduce #soda consumption & encourage healthy alternatives such as water. https://t.co/V0CBzkf1Ux

[Krysten DeSouza @krysten_ND]

I like this campaign because it is clear on its target audience of pregnant women and structures its phrasing based on the key insight of moms being responsible for baby's health #oralhealthfortwo. The graphic shows the simplicity of the task. Have you flossed today? #SocMarBU

[CDC @CDCgov]

During pregnancy, women may be more prone to gingivitis, a form of gum disease, and cavities. This National Children’s Dental Health Month, practice #OralHealthForTwo by visiting the dentist, brushing w/ fluoride toothpaste, and flossing your teeth daily. https://t.co/4sLs6Mcm7b

[Krysten DeSouza @krysten_ND]

The information in this campaign for #asthma is important, however, it doesn't identify a target audience or a call to action. Is this directed at parents? What are they asking us to do? Perhaps suggesting an air purifier or fireplace maintenance would inspire action. #SocMarBU

[Covering Kids and Families of Indiana @CKFindiana]

Smoke is an environmental trigger for those who have asthma. Tobacco smoke is most commonly discussed, but smoke from candles, wildfires, fireplaces, and incense can also irritate the lungs. https://t.co/2LfjewaxFd

[Krysten DeSouza @krysten_ND]

I like this campaign because it targets parents and the parent-child interaction with this effective graphic. Without using many words, parents are reminded how their actions influence their kids. Product = brushing teeth. Augmented product = stronger bond with child. #SocMarBU

[Aurelio López Muñoz @Aurelioralcare]

Helping your child brush their teeth properly. It can be hard getting your child to brush their teeth but there are ways that parents and dentists can make teeth brushing for kids fun! #dental #oralcare https://t.co/KLS83uTPwp

[Krysten DeSouza @krysten_ND]

Gestational diabetes prevention is important and relevant for this target audience, but this campaign does not give enough incentive or info to inspire behaviour change. Why is GD bad? What are the complications? Can GD be avoided? #SocMarBU #nocalltoaction #unansweredquestions

[Myra IVF @myraivfcenter]

Women should check their vitals and consult their specialists before and during pregnancy to avoid any complications associated with gestational diabetes.

[Krysten DeSouza @krysten_ND]

I think this campaign does a great job of capturing an audience with bright bold letters, educating a target audience of homeowners and creating a call to action all on one post. It successfully combines fear-based and education-based approaches to change behaviour. #SocMarBU

[Canadian Red Cross @redcrosscanada]

Carbon monoxide (or “silent killer”) can’t be detected by the body’s senses. Prevent carbon monoxide poisoning by:

✔️Installing a detector on every level of your home
✔️Checking the detector’s batteries twice a year
✔️Cleaning your chimney annually

➕ https://t.co/XSRfDFKqxA

[Krysten DeSouza @krysten_ND]

This campaign targets adults who are caregivers to their elderly parents. I like the picture, indicating a simple indoor gardening activity, making it relevant for our season. The "place" is home and using X gets the message right into the homes of the target audience. #SocMarBU

[Krysten DeSouza @krysten_ND]

I like this campaigns graphic, simplicity and use of colour, however this channel is not ideal for their target audience. If this ad is directed at staff and physicians, why not direct it internally through a Hamilton Health Science email or newsletter? #SocMarBU #wrongchannel

[Krysten DeSouza @krysten_ND]

This campaign is engaging because it is cute, funny and relevant to the season! X is the perfect channel for this young target audience and an audience that may live with or support them. The graphic plays to the theme, making the message more likely to be received! #SocMarBU

[National Eating Disorder Information Centre @theNEDIC]

This Halloween, take care of yourself when conversations about candy are amplified. Engaging with food flexibility allows us to enjoy ALL foods, and helps foster a healthier relationship with food and our bodies. If you could use a little extra support, reach out to live chat. 💜

[Krysten DeSouza @krysten_ND]

This behaviour change campaign successfully promotes breast cancer screening by providing "early detection" as the true product. The word "discriminate" along with the image of diverse women creates consistency and refines the target audience. Get screened! #SocMarBU

[Purity migwi @Puritymigwi6]

Remember, breast cancer doesn't discriminate. Encourage everyone you know to learn about self-exams and screening. Early detection can make a huge difference. #BreastCancerAwarenessMonth
#BCAM

[Krysten DeSouza @krysten_ND]

This campaign does a great job of using disincentive by sharing info about MRI brain scans. The target audience could be better segmented; there's a picture of a child but info about teens. Regardless, the graphic evokes urgency. Get the phone away from that kid! #SocMarBU

[X-SiM Racing Social Media Support @XSiMRacingThe1]

https://t.co/Mq8MrKrWaj
Excess Screen Time is causing Rising Mental Health issues in Children" Comparing MRI Brain scans of teenagers who spend too much time online with those of alcoholics or drug addicts show similar results. Something is really happening on a physiological

[Krysten DeSouza @krysten_ND]

@breakfasttv 21!

[Krysten DeSouza @krysten_ND]

I applaud this behaviour campaign because it directly addresses its target population (expectant parents) and effectively utilizes the "smack" cost-exchange matrix approach by discussing mental retardation as a risk. A mother's actions can change a child's life forever! #SocMarBU

[Dr Jhunu Mukherjee, MD( Psy) @JhunuDr]

There is NO safe amount & time to drink during #pregnancy & all types of alcohol are equally harmful including all wines and beer. This is becoming more relevant as more women are drinking and women are drinking more. #FASDAwareness #Alcohol

[Krysten DeSouza @krysten_ND]

I love this campaign to end teenage #vaping because it properly targets two audiences of parents and teenagers using the correct media channel that these audiences watch. It sparks emotion and highlights the urgency and seriousness of the issue. #SocMarBU

[This Morning @thismorning]

As we continue our campaign to help stamp out teenage vaping, we hear from 12-year-old Sarah, whose vaping addiction left her fighting for her life.

#ThisMorning

[Krysten DeSouza @krysten_ND]

Rapid antigen testing is not a relevant topic and this campaign offers no incentive for the general public to undergo testing these #postCOVID19 days. Target a high risk group by segmenting the audience to long term care or hospital workers. #SocMarBU #exchange

[Toronto Public Health @TOPublicHealth]

Did you know? Testing is an important way to help stop the spread of #COVID19.

📍 Find a FREE rapid antigen test near you: https://t.co/EtAhNmOnVT

[Krysten DeSouza @krysten_ND]

A campaign that puts power to its punch! This simple graphic from @CAMH inspires critical thinking of our own #mentalhealth and ways we judge others. It's minimalist, it's concise and it targets every audience. I paused my scrolling to read this tweet and felt inspired! #SocMarBU

[CAMH @CAMHnews]

On #WorldMentalHealthDay and every day, we work to ensure that #mentalhealth and #addiction are given the level of attention they deserve – because #MentalHealthIsHealth.

Here is the latest @camhfoundation campaign sharing stories of addiction + recovery:
https://t.co/0xieaV8OId