Kevin Tran

Currently: Senior Manager, Thought Leadership (Trends & Futures) @ NRG

Prev.: @LEK_Consulting, @Morningconsult, @Variety, @Businessinsider

@UCBerkeley Alum

[Kevin Tran @ktran223]

Enjoyed this interview, thanks again for having me @YahooFinance!

[Yahoo Finance @YahooFinance]

"This dispute between Charter and Disney is such a big deal is because ESPN is involved,” Morning Consult's Kevin Tran says. “Major sports leagues are… still hesitant to put a large percentage of their regular season games on video streaming exclusively.” Full interview:

[Kevin Tran @ktran223]

Check out my full analysis on this space/opportunity in the linked article below! 👇

https://t.co/b5wmmzfoH9

[Kevin Tran @ktran223]

Something I've been working on since joining National Research Group: Thoughts on why Hollywood should be considering new ways to work with prediction markets like Kalshi and Polymarket.

[Kevin Tran @ktran223]

Add in the pressure of AI-driven disruption, and another wave of industry consolidation looming, and prediction markets could offer an unexpected but welcome answer to some of the industry’s biggest challenges.

[Kevin Tran @ktran223]

I'm quoted in this piece, which cites @MorningConsult data on people becoming more selective about social media posting. Check it out!

[The Wall Street Journal @WSJ]

It isn’t just you and your friends. No one is posting as much on social media anymore. Here’s what changed. https://t.co/uKZvV5x8PE https://t.co/uKZvV5x8PE

[Kevin Tran @ktran223]

Great to see my @MorningConsult research on Facebook's pivot away from news cited in this piece, give it a read!

[The Atlantic @TheAtlantic]

The truth about Big Tech’s relationship with journalism is much more complicated than it appears, @cwarzel writes. https://t.co/pbCJ8MWuHW

[Joanna Piacenza @jpiacenza]

If you're looking for sports fans' 👀, look to Apple TV+. Read @ktran223's latest. https://t.co/XsnXNOIqGx

[Kevin Tran @ktran223]

Over 60% of social media users (age 18+) say that they’ve become more selective about what they post on social media, per a September Morning Consult survey.

https://t.co/3q3sFlLZ3g

[Kevin Tran @ktran223]

People really have become pickier about social media posting. This is something many have observed through anecdotes, but data from a new MC survey reveals a true mindset shift...

[Joanna Piacenza @jpiacenza]

People like Facebook more now that it’s less newsy. Read @ktran223: https://t.co/M2gRO7Gz1A

[Walter Hickey @WaltHickey]

Enjoy today's Numlock, which features excellent articles by @bbc @inclusionists @ktran223 @ASankin @suryamattu https://t.co/S9CGxoMBnD

[Joanna Piacenza @jpiacenza]

https://t.co/q4UyAZePjM

[Kevin Tran @ktran223]

Damian Lillard needs some WGA negotiators to help him get to Miami.

[Kevin Tran @ktran223]

Prime Video has its great reach because it's offered as a Prime membership benefit, after all.

https://t.co/RTzEQV83cl

[Kevin Tran @ktran223]

Amazon says it plans to air "meaningfully fewer ads than linear TV" on the upcoming ad tier of Prime Video, but the company may be sitting on a unique opportunity to be more aggressive with its ad load than other streamers...

[Kevin Tran @ktran223]

It's possible that many consumers are willing to tolerate a higher-than-usual ad load on Prime Video because of a perception that the Amazon streamer is something that's not even being paid for...

[Kevin Tran @ktran223]

Thanks @sarahwhit10 for featuring MC's data on the surprising level of influence women have on China's box office results in this article. Give it a read!

https://t.co/Apq338Bgte

[Kevin Tran @ktran223]

MC data shows: In July, 40% of Gen Z adults said they had a favorite player in the NBA, notably higher than the shares that said the same about other major leagues. This strong preference for NBA athletes wasn’t found among the general public or any other generation.

[Kevin Tran @ktran223]

My latest breaks down why video streamers would be smart to commission more unscripted and scripted content centered around the NBA and its players:

https://t.co/DDZCTRPnUj