MarCom

Marketing communications class at KULeuven (Belgium); Account used to communicate with students; mainly in Dutch; contact via @TimSmitsTim

[Tim Smits @TimSmitsTim]

Online behavioral advertising, next round...
"Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know." https://t.co/I9LuREY4zz via @eff

[Tim Smits @TimSmitsTim]

A perfect new burn by @tomfishburne to kickstart my lecture series on digital marketing. "Metrics metrics everywhere" #marketoon https://t.co/BQcjnZMVbW

[MarCom @KulMarCom]

New ad possibilities for @DPGMediaAdvBE : cross posting of social media ads on the DPG platform ("DPG Xtra Social") https://t.co/CjQbuyLOMP

[MarCom @KulMarCom]

Online ads in times of #covid19: some losses (lower conversion), some wins (higher CTR), some opportunities (lower CPC), some evident signs of trouble (lower investments) https://t.co/5WGzepcKmV

[WordStream by LocaliQ @WordStream]

Newest COVID-19 PPC benchmarks released today, including averages by industry of:
- CTR
- CPC
- CVR
- CPA
- PPC budgets

Find your industry's benchmarks here ⤵️

[MarCom @KulMarCom]

"It's not the size of the data, it's how you use it", zou Koen Pauwels (aka @romimarketer) stellen. https://t.co/YyxtIOsM8B

[Tim Smits @TimSmitsTim]

Just as a coarse insight (not enough data to make this more important than an anecdote): there's a .64 correlation between the ad spending and the progress the parties made in the polls between February and May! Ad spending is a much better predictor than ad variety/targeting

[Tim Smits @TimSmitsTim]

Honored to have Ed Malthouse (@MedillSchool) lecturing about big data in advertising research tomorrow in my @KulMarCom class! https://t.co/sjQ7GCTrjc @FSW_KULEUVEN

[Tim Smits @TimSmitsTim]

The #creativebrief, summed up by @tomfishburne. Spot on again, of course #marketoon https://t.co/M9DpUeDyWC via @tomfishburne

[MarCom @KulMarCom]

Morgen op de agenda: online behavioral advertising (of interest-based advertising, of ...). Met veel aandacht voor het overzichtsartikel van @sophieboerman

[MarCom @KulMarCom]

Kort gesteld: er zit nog wel wat rek op de kwaliteit van de marketingcommunicatie door de overheid https://t.co/jGSVYD61Io #Corneel #kostwaarschijnlijkwelveel

[Tim Smits @TimSmitsTim]

#RIP Google+

[Brahim Zarouali @Brahim_Zr]

There you have it...

[MarCom @KulMarCom]

Instagram wordt ook een webshop. Nog een laag digitale marketing en business model erbij. https://t.co/Gg8dcdPfFm

[MarCom @KulMarCom]

Over de hele digitaal-versus-traditioneel discussie, "vroeger was reclame beter", en personalisatie-relevantie. Een mooie blog van alumnus en "banner-man" @minorissues https://t.co/jIEJvQnCNi

[MarCom @KulMarCom]

Ook hier kunnen we het in de lessen Digitale Marketing wel over hebben...

[Tim Smits @TimSmitsTim]

Brace yourself. "nano influencers" are the next new thing. Great fun to consider the strategic, ethical, legal and tax implications of this "strategy" https://t.co/3BFtcSev1K

[MarCom @KulMarCom]

Hoe richt je een advertentie rechtstreeks aan Donald Trump? https://t.co/J0MUbncw8U via @destandaard

[Tim Smits @TimSmitsTim]

Interesting read. My @kulmarcom Digital Marketing course is about to start. Last year "blessed" with the Cambridge Analytica stuff going on. Another storm is on the horizon...

[MarCom @KulMarCom]

Last-click attribution: voor online verkoop lijkt digitale marketing dé reden te zijn waarom mensen kopen. Maar dat wil niet zeggen dat je zelfde effect mag verwachten als je alleen digitale marketing behoudt

[Mark Ritson @markritson]

Tesla is closing down its showrooms because most of its sales are completed online. But that’s a very sloppy example of last click attribution and the stock market is not buying it. https://t.co/ilJrD2xdJL

[MarCom @KulMarCom]

Er blijven maar interessante stukken komen in voorbereiding van de colleges Digitale Marketing

[MarCom @KulMarCom]

Nog mooi materiaal voor de collegereeks Digitale Marketing. #leesvoer