Matthew Kulpa

I like my women blonde and my Johnny Walker red

[Matthew Kulpa @kulpachatter]

The Winged Helmet QB playing for the @UDelaware throws a better deep ball than the Winged Helmet QB for the @UMichFootball . #ComeOnMan

[Matthew Kulpa @kulpachatter]

@Bill_Watson19 @Crad_Swanson @pjackhughes @Max_Kruger117 @willforberg @goetz_casey8 @fedor_william8 @RoccoKulpa ?????

[Matthew Kulpa @kulpachatter]

#favoriteSIcover

[Matthew Kulpa @kulpachatter]

The @NBCSports BIGTen coverage has been underwhelming today. I guarantee it won’t take them long to make a change with the on air talent. Maria Taylor is the only thing keeping this together. #BigTenSaturdayNight

[Matthew Kulpa @kulpachatter]

The #6 team in the country is playing right now and the game is not on tv the Metro Detroit TV market. I can watch UMass, Ohio, SDSU, NMSU, Hawaii, Vandy, UTEP, Jacksonville St, Jackson St and South Carolina State. I wonder why the @pac12 is in shambles. #embarrassing #Pac12

[Billy Oppenheimer @bpoppenheimer]

In 1998, Citibank and The Travelers Insurance Company merged.

They hired legendary designer Paula Scher to create a new logo.

In their first meeting, on a napkin, Scher drew what became the iconic Citi logo.

As Scher got up to leave the room, someone from the Citi team asked,

How can it be that it’s done in a second?

“It’s done in a second and 34 years," Scher replied. “It’s done in a second [and] every experience and everything that’s in my head.”

Takeaway 1:

As Scher has become a master of her craft, she's experienced an interesting problem.

"A lot of clients like to buy process," she explains. "they think they're not getting their money's worth [if] you solve the problem too fast."

This is known as the "Labor Perception Bias."

It's an interesting phenomenon: we are generally impatient, yet, we are skeptical if, for instance, we're at a fancy restaurant and the food comes out only minutes after we ordered.

One of famous examples of the Labor Perception Bias is the parable of the engineer and the hammer:

A factory owner hired an engineer to fix a broken-down engine. The engineer inspected the engine for one minute, took out his hammer, hammered the engine once, and then started the engine with no problem.

The engineer charged the factory owner $5000. The factory owner was shocked, protested that the engineer had worked for only one minute, and asked for an itemized bill. The engineer sent the factory owner an itemized bill:

Hammering the engine: $5
Knowing where to hammer the engine: $4,995

Takeaway 2:

On my desk, there is a notecard that says, “All success is a lagging indicator.”

The line comes from one of my favorite Ryan Holiday articles. “When a day’s writing goes well,” he writes, “it’s a lagging indicator of hours and hours spent researching and thinking… Receiving a promotion is a lagging indicator of a lot of quality work. Delivering a keynote with confidence is a lagging indicator of a lot of preparation.”

Knowing where to hammer the engine is a lagging indicator of the years and years working with hammers and on engines.

And Paula Scher’s ability to create an iconic logo in a second is a lagging indicator of 34 years spent honing her craft.

- - -

“When you sit down to create something...what you create is a culmination of everything you’ve seen and done previous to that point.” — Tinker Hatfield

Follow @bpoppenheimer for more content like this!

[Matthew Kulpa @kulpachatter]

@dandakich What is the benchmark? 25 win season? Pre BIG Tourney

[R A W S A L E R T S @rawsalerts]

🚨#BREAKING: Watch as a man matching the suspect description of the MSU active shooter walks past a fraternity on campus. Suspect possibly using the scanner according to traffic. With police reporting that three people have been killed with 5 injured

[R A W S A L E R T S @rawsalerts]

🚨#BREAKING: Chaotic scenes at Michigan State University as heavily-armed police search for active shooter

📌#EastLansing | #Michigan

Watch as terrifying video as dozens, of Students run for their lives as a Active shooter fires multiple rounds around the Michigan State Universit The hospital has reportedly called a mass casualty event -- calling all staffers for assistance

[Matthew Kulpa @kulpachatter]

@nathaliejacoby1 A rock hard, leftover Panatone from Christmas.

[Matthew Kulpa @kulpachatter]

@getnickwright @WhatsWrightShow Who’s cares. Tired conversation

[Matthew Kulpa @kulpachatter]

@POTUS Great news. So why are we still thinking about forgiving #studentloans ?

[Matthew Kulpa @kulpachatter]

@POTUS So why do we want to forgive student loan debt?

[Matthew Kulpa @kulpachatter]

@RicFlairNatrBoy @FINALLEVEL @alleniverson Always wearing the @ROLEX

[RNC Research @RNCResearch]

REPORTER: "How could you possibly even consider running for re-election as mayor of the city of Chicago after all the harm you've caused?"

LIGHTFOOT: "I don't think I need to dignify your comments."

[Matthew Kulpa @kulpachatter]

@ClayTravis What a moron. Space is exciting!

[Andrew Perloff @andrewperloff]

Was gonna rip Doc Rivers for not designing better last-second plays for 76ers. Guess he knows what he’s doing.

[Doug Gottlieb @GottliebShow]

The greatest pregame report in the history of TV https://t.co/KYKNP9rQsF

[Clay Travis @ClayTravis]

The Biden administration has extended the mask mandates on airplanes for another thirty days. (It was expiring March 18th). Aside from the fact that masks do nothing, what imbeciles are still in favor of this mandate? If you truly think masks work you can wear one like an idiot.