Ridhima Kumar

Co-Founder - @ArymaLabs

Expertise in Marketing Mix Modeling, Marketing Analytics, Machine Learning, NLP and Time Series Forecasting. Avid Reader. Music Lover.

[Ridhima Kumar @kumar_ridhima]

By Q1 2024, Google will start deprecating 3rd party cookies for 1% of the chrome users.

The Big question - "Are you prepared for a cookieless World?"

Contact Aryma Labs for privacy proof marketing ROI solutions.https://t.co/wGPvInybIv

#MarketingStrategy #martech #DataScience

[Ridhima Kumar @kumar_ridhima]

By Q1 2024, Google will start deprecating 3rd party cookies for 1% of the chrome users.

The Big question - "Are you prepared for a cookieless World?"

Contact Aryma Labs for privacy proof marketing ROI solutions.https://t.co/wGPvInybIv

#MarketingStrategy #martech #DataScience

[venkat raman @venksaiyan]

Risitas - The MMM version
https://t.co/sc662VbyOA

#martech #marketingmix #MarketingStrategy #ArtificialIntelligence #statisitics #digitalanalytics

[Ridhima Kumar @kumar_ridhima]

@fssaiindia, @BaskinRobbins, @BaskinRobbinsIn - This could have been dangerous to my health.
Also, don't know how many batches of yours would have the same issue.

[Ridhima Kumar @kumar_ridhima]

Hi @BaskinRobbins @BaskinRobbinsIn , I had purchased Mississippi Mud ice cream from MK retail store in Bangalore last week. I had almost finished the ice cream and then I felt something poking in my mouth. I noticed, it was piece of metal. (see attached image), @fssaiindia

[Ridhima Kumar @kumar_ridhima]

I just published ROBYN UNDER THE HOOD https://t.co/oe0xHe9708

#marketingmixmodeling #meta #DataScience #marketing #advertising

[Ridhima Kumar @kumar_ridhima]

https://t.co/NOoTMZQTsS

[Ridhima Kumar @kumar_ridhima]

Is it just me or does anybody else finds the Gmail's latest panel changes hard to differentiate. 😄

Image adapted from Derek Low's image (Link to original in comments).

#gmail #work #humor #workefficiency

[Jim Gianoglio @jgianoglio]

Just because Google delayed (again) the deprecation of 3rd-party cookies, doesn't mean you shouldn't start moving away from cookie-based attribution (MTA) and toward channel-level solutions (MMM). @kumar_ridhima summarizes it nicely: https://t.co/Fqr3rH2Eyo

[Ridhima Kumar @kumar_ridhima]

I just published Cookieless winter Postponed !! https://t.co/JOTd3PndaB

#DataScience #martech #MachineLearning #advertising #MarketingStrategy #DigitalMarketing #Google #marketingmixmodeling #adtech

[Ridhima Kumar @kumar_ridhima]

I just published Will the adoption of MMM and MTA increase or decrease given the looming macro economic conditions ? https://t.co/FEu1GG152c

#DataScience #MarketingStrategy #MarTech #machinelearning #ArtificialIntelligence #DigitalMarketing #Analytics

[Ridhima Kumar @kumar_ridhima]

I just published Will the adoption of MMM and MTA increase or decrease given the looming macro economic conditions ? https://t.co/FEu1GG152c

#DataScience #MarketingStrategy #MarTech #machinelearning #ArtificialIntelligence #DigitalMarketing #Analytics

[Ridhima Kumar @kumar_ridhima]

If ever there was a face for "Last click attribution" 😂

Markov chain attribution is much more accurate - > https://t.co/HT4mcf4Wit

#marketing #attribution #DataScience #DigitalMarketing #ArtificialIntelligence #MarketingandSales #performancemarketing #Statistics

[Ridhima Kumar @kumar_ridhima]

If ever there was a face for "Last click attribution" 😂

Markov chain attribution is much more accurate - > https://t.co/HT4mcf4Wit

#marketing #attribution #DataScience #DigitalMarketing #ArtificialIntelligence #MarketingandSales #performancemarketing #Statistics

[venkat raman @venksaiyan]

Domain knowledge is like a Principal Component Analysis. It helps you reduce the dimensionality of your problem.

#DataScience #ArtificialIntelligence #MachineLearning #Statistics #Analytics #DataScientists

[Ridhima Kumar @kumar_ridhima]

Marketing Mix Models (MMM) — The go-to solution in a cookie-less world https://t.co/ZDgkAYbadm

#MarketingStrategy #MarketingTechnology #DataScience #machinelearning #DigitalMarketing #marketingmixmodeling #advertising #B2B #CPG #Retail #fmcg

[Ridhima Kumar @kumar_ridhima]

Marketing Mix Models (MMM) — The go-to solution in a cookie-less world https://t.co/ZDgkAYbadm

#MarketingStrategy #MarketingTechnology #DataScience #machinelearning #DigitalMarketing #marketingmixmodeling #advertising #B2B #CPG #Retail #fmcg

[venkat raman @venksaiyan]

In context of Linear Regression 😅

#DataScience #MachineLearning #Statistics #ArtificialIntelligence #DataAnalytics #DataScientists

[venkat raman @venksaiyan]

Putting ML models in production is tough.

Putting a mathematical function in prod is akin to putting a jelly on a conveyor belt with heavy shaking. The mathematical function much like a jelly expands, squishes, moves around and sometimes totally collapses.
#MachineLearning

[Ridhima Kumar @kumar_ridhima]

Hi Folks,

I am looking for good website design companies in India (Within Bangalore preferred).

Any leads or recommendations would be great.

#startupindia #startup #webdevelopment #webdesign #uiux #websitebuilder #startups #Bangalore