Prithviraj Singh Chauhan

Founder - Finanjo | 3x Founder, International Finance Lawyer | Previously built Backstage with Millionaires

[Prithviraj Singh Chauhan @kunwarprithvi]

Excited to announce @Finanjoco to the world.

We’re building Finanjo because personal finance for Indian youth is broken. Not due to lack of income. Not due to lack of information. But due to lack of decision-making systems.

[Prithviraj Singh Chauhan @kunwarprithvi]

Wrote a blog around it today, https://t.co/ojiLckeBmY

[Prithviraj Singh Chauhan @kunwarprithvi]

₹40,000 in savings means something different for:

A 24-year-old, stable job, no dependents.
A 28-year-old, supporting parents, EMI in 4 days.

Same number. Completely different situation.

Every finance app sees the ₹40,000.

None of them see the situation around it.

That is the personalisation gap in Indian fintech.

[Prithviraj Singh Chauhan @kunwarprithvi]

@sbhansali @Jaipur_Airport @ravihanda @shobhitic Rawat misthan bhandar has an outlet right inside terminal 2

[Prithviraj Singh Chauhan @kunwarprithvi]

Every finance app in India is building a better dashboard.

Nobody is asking if dashboards are the right product.

Knowing you spent ₹8,000 on food last month does not tell you what to do about it.

Information is not the missing piece. Momentum is.

https://t.co/YlWkwMcPdR

[Prithviraj Singh Chauhan @kunwarprithvi]

Conversational finance apps convert 3x better than menu-driven ones. (Bessemer, 2026)

And yet every Indian fintech still looks like a dashboard from 2018.

Access to data was never the problem. Knowing what to do with it was.

That's the gap we're closing at @Finanjoco.

[Prithviraj Singh Chauhan @kunwarprithvi]

Banks made ₹9,347 Cr in interest income last year.

The same year they were advertising "Zero Cost EMI."

Free is never free. It's just priced somewhere you can't see.

(via @IndiaQuotient's India Insights 2026 - great report, worth a read)

[Prithviraj Singh Chauhan @kunwarprithvi]

Reached out to a user who dropped off mid-feature.

His reply: "This has to be an auto-generated message."

It wasn't. I'm just a founder who still texts his users.

Apparently that's rare enough to be unbelievable now.

[Prithviraj Singh Chauhan @kunwarprithvi]

India is one of the world's highest savings-rate economies.

This generation is not saving.

Not because they're undisciplined. Because saving never had a goal attached to it.

We launched goal-based investing at @Finanjoco 2 weeks ago. 130+ users. Many investing ₹15-20k/month . 7% returns vs 2.5% in their bank accounts.

Intention was never the problem. System was.

[Prithviraj Singh Chauhan @kunwarprithvi]

@pratikpoddar Working on a similar approach with @Finanjoco

[Caleb @caleb_friesen]

Some people are just born entrepreneurs.

When I met Prithvi he was building The Indian Wire.

Then we built Backstage with Millionaires.

Now he's building Finanjo, which just raised ₹1.5Cr from @ajuniorvc 👏

Huge congrats on the pre-seed Prithvi and team! Rooting for you.

[Prithviraj Singh Chauhan @kunwarprithvi]

We just raised our pre seed funding from @aviralbhat led @ajuniorvc to help young indians be more confident with money.

Finanjo aims to be India’s first AI-powered financial companion that leads with trust, not transactions.

Banks want young Indians to borrow more. Apps want them to transact more. Their social media feeds want them to want more.

Finanjo is the first system designed to be the support between young India and every financial decision they make.

We bring verified financial data together and layer AI on top to give real context. Not dashboards or generic advice. We help you think in terms of how your money actually moves.

Our AI assistant, Jo, already answers user queries with a 90% success rate, based on verified data. Over the next three months, our goal is to make Jo the most comprehensive financial AI assistant in India.

Within weeks of our beta launch:

5,000+ users have tried Finanjo
Over ₹25 crore in connected account balance
Early revenue through FDs and Mutual Fund commissions
Users are already saving better through FDs and liquid funds

India has over 450 million young people entering adulthood without financial context. Finanjo exists to ensure they are not alone in the most important decisions of their financial lives.

[Prithviraj Singh Chauhan @kunwarprithvi]

This isn’t about becoming a finance expert.
It’s about having a system that works quietly in the background.

Stay tuned for more thoughts and learnings as we build.

[Prithviraj Singh Chauhan @kunwarprithvi]

Excited to announce @Finanjoco to the world.

We’re building Finanjo because personal finance for Indian youth is broken. Not due to lack of income. Not due to lack of information. But due to lack of decision-making systems.

[Prithviraj Singh Chauhan @kunwarprithvi]

At Finanjo, we’re building a behaviour-first personal finance system to change that.

Using verified financial data and AI, we help users learn, optimise, save, and eventually grow their money, without feeling overwhelmed.