Vice President Marketing Transformation @pepsico | Future Marketing | Experienced in Global Marketing | 30yr of blue chip Co | Creativity | AI enthusiast
My 2023 [marketing] #predictions:
1
ai everywhere
2
talk to the bot
3
Web3&me. And, more NFTs
4
AR-overlay to many things
5
TikTok “addiction” increases
6
People do care about sustainability!
7
Linear TV’s further decline
8
ETH will come back strong
9
Marketing = communities!
B.I.G. B.I.G. news ! Pepsi bring #Biggie aka Notorious B.I.G. to the stage again to celebrate the 50th anniversary of #hiphop 👊 https://t.co/naGErjzBxF
Congratulations to @aandeddb | Grand Prix winners in the Film Lions for ‘The Last Photo’.
Explore all winning and shortlisted work, exclusively on The Work here: https://t.co/ALUaAFBBP0
#CannesLions70 | #CannesLions2023
What’s the best way for brands to connect to their audience’s sustainability needs? Richard Edelman, CEO @EdelmanPR and Randi Kronthal-Sacco, Sr Scholar, NYU Stern Center for Sustainable Business discuss the benefits of a three-pronged approach.
#CannesLions70 | #CannesLions2023