They all had under 24 hours to write and release these days. Ogilvy's own ad is the best, of course. It makes even strangers (to Piyush) feel like they got to know him a little. Piyush may have sold a lot of great products, but the truth was that he himself was a great 'product' that one could write a lot about. And Ogilvy lavishes the writing less on his craft (which was universally known) and more about the man himself (that only people who interacted or worked with him would know).
The ads by Cadbury's and Fevicol are by Ogilvy too, I presume, as the brands' ad agency. The Fevicol ad, in particular, is Lord Ganesha going around Lord Shiva and Lord Parvathi where the Ogilvy ad would be the equivalent of Lord Murugan going around the world.
Amul, of course, has a lot of experience in coming up with ads in under 24 hours on topical events. Crisp and beautifully framed!
#advertising #creativity
India’s rural banks earn more profit than the COMBINED profits of:
-Yes Bank
-IDFC First Bank
-Bandhan Bank
How did the Indian govt create India’s Rural Regional Banks and why are they going through a transformation now?
A thread 🧵
Always fascinated by how some startup founders in India feel the need to remind everyone, every two days about how special they are, how alpha they are, how sigma they are, how they’ve been sent by God to make people play games on mobile phones for ₹2 Cashback 🙏🏻
“Any moment might be our last. Everything is more beautiful because we're doomed. You will never be lovelier than you are now. We will never be here again.”
― Homer, The Iliad
This is for Batman Begins.
This is for The Dark Knight.
This is for Inception.
This is for Interstellar.
This is for The Prestige.
This is for Dunkirk.
This is for Momento.
This is how you solve the mining labor crisis.
Millions of Gen Z’ers playing video games all day can finally put that to good use.
Give them a joystick and $100K base salary. Can move rock from the comfort of their home.
Technology is amazing.
#Mining