Every CX leader trying to modernize their tech stack is facing some version of the same decision. Should they:
- layer AI on top?
- integrate a specialized AI tool?
- choose a platform with AI built into the foundation?
We break down these paths: https://t.co/2pHglWxijg
Spotted around town π We love seeing Kusty's face while out and about, bringing some smiling cheer and spreading the word about the best AI-native customer experience platform to the streets of downtown Denver!
Did you catch these ads? How many Kusties did you see?
How should CX leaders balance training frontline reps to use AI without being scared of it or deferring to it too much? @tuesottrup CEO of SmartRole, brings it back to including frontline workers in the discussions around AI as they have the firsthand knowledge.
@tuesottrup CEO of SmartRole, shares that when implementing AI, you must think about what it can allow your brand or team to do that wasn't possible beforehand - and the value of that.
This helps organizations not fall in the trap of implementing technology for the sake of it.
So where is AI genuinely moving the needle right now? For @tuesottrup, CEO of SmartRole, the clearest example is conversation summarization.
"AI can look at previous conversations β what answers worked, what delivered high CSAT β and guide me to a solution faster."
What's key to success with AI adoption?
Our Director of Customer Experience says it all comes back to trust β with your end customers, and with the agents you're asking to change how they work.
The deployments that work are the ones where people didn't feel left behind.
In this session, we'll unpack why so many CX organizations are stuck in "data museum" mode, what it actually takes to build a measurement culture that drives decisions, and then show you exactly how to close the gap between insight and action.
RSVP now: https://t.co/GuqaGwsBEV
Most conversations about AI in CX begin with optimism. @tuesottrup, the CEO of SmartRole, has a more grounded opening take β and more useful. The value, he explained, is in what it frees people up to do, like focus on more important tasks and complex, high-stakes conversations.
Members of our team gathered in Denver to meet with CX leaders and hear firsthand what's going on in their respective industries with a delicious dinner at Rioja.
Thank you to those who attended. Couldn't make it? We hope to meet you at a future event!
Join us to learn about how to humanize your tech stack by empowering agents to lead with emotion while technology handles the heavy lifting.
Tune in May 28th at 1 pm ET to learn more about scaling empathy with context! RSVP here: https://t.co/Pn3Q8zJ1cc
@Attentivehq Thread 2026 New York City World Tour is tomorrow and we can't wait!
Come find us at the custom perfume table and walk away with something memorable (a custom scent, created on-site just for you).
Still not registered? Register here: https://t.co/aufS2O3ac8
AI works best when it's woven into customer data, conversation history, workflows, and human expertise, all in one place.
That's what we call grounded AI. And it's the difference between automating tickets and transforming customer experience.
What actually happens when CX doesn't have a seat at the table? Cate Marques, CXO at @terrakaffe has a clear answer: you might sell a product, but you'll never become a brand.
The risks businesses face when they sideline their CX leaders go beyond customer satisfaction scores.
CX leaders wear two masks.
To your customers, you're the face of the business. To the business, you're the face of the customer.
Merging those two worlds β without positioning the company against the customer β is one of the hardest parts of the job.
CX Leaders night out! Our team had an awesome time at the @redsox game connecting with some of our valued clients and new faces in the industry in the Boston area. Thanks to those who cheered on with us in the suite.
Plus, the Sox brought home the W to top it all off! βΎ
We're having a great time at SubSummit - how many events have dogs that you can hang out with? πΆ
The fun continues! Swing by booth 700 for a morning mimosa, afternoon Aperol Spritz, or a mocktail and meet our friendly team. You can't miss us with our cheerful yellow jackets π