Kyle Moeglin

Proud dog dad, espresso aficionado, and senior @uakron | Majoring in Strategic and Organizational Communication with a minor in Consumer Marketing |

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 @UAkronMarketing A brand that is good at storytelling is @Airbnb. Airbnb invites guests to travel the world while having the comfort of knowing they can start their adventure and come back to a safe, inviting, rental. They encourage guests to begin their story with Airbnb #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 @UAkronMarketing My favorite storyteller is Lady Gaga. I'm a huge fan of her music because it's a representation of her values, beliefs, and struggles. She makes a great storyteller because she's enthusiastic, charismatic, driven, and generally transparent with her fans. #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@sheetz @scottcowley Well, you're more than welcome to add it, I'd say that you more than qualify! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@scottcowley @totinos I think brands are embracing the shift memes are taking from being part of a small internet subculture to a more widely accepted popular culture position. I think depending on brand image memes are low risk and easy to produce, making them a good method #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@taylorclementTC @scottcowley Taylor, I like the approach! Memes come in all shapes, sizes, and formats! Gifs are another great way to drum up excitement or awareness in regards to branding! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@scottcowley @totinos Is already using memes to promote their products and to create associations with the brand. Totinos uses "Pete Zaroll" as a "meme mascot" of sorts, he is featured frequently and acts as an identifier that promotes general brand recognition. #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@scottcowley A marketing approach that I love is the incorporation of products in memes. For companies with a younger target, memes are a great way to distribute product information and build awareness. This trend is happening because memes are more relevant than ever #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@alexsiminoff @will_i_erin @AlexaKaye3 I definitely felt the partnership was a stretch/unexpected, but once I saw what they produced...I feel like it works! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@will_i_erin @AlexaKaye3 I agree, they do a lot for Walmart in different areas! According to https://t.co/oTCmXcoeSL, the average Walmart shopper is a 51 year old female with an average house hold income of $56,482 which doesn't fit the negative stereotype of Walmart Shoppers! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 @amazon would be a great company to partner with the Oscars, especially with how large of a target audience Amazon already has. Amazon films-as-ads could be effective in representing the company as having the best variety or products and fast delivery! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 After watching some of the films-as-ads they've produced, I feel they are a great way to reach their audience and send a message. I feel the content of the films are inspiring/memorable and the brand is a consistent theme through out each film. #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@erikanew__ @mlseppi @AlexaKaye3 @Moes_HQ No, I haven't! But I feel like everything there is canned.

[Kyle Moeglin @Kyle_Moeglin]

@erikanew__ @AlexaKaye3 @Moes_HQ I am by no means a Moe's fan, but I think this is a great example of balancing online and offline marketing! I think the hashtag works well because it's fun and memorable! Nice find! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@cstallworth69 @alexsiminoff @AlexaKaye3 @MyPizzaFire I think this is a great idea and I see a lot of companies do it! I worked at Wendy's for a while and there was a survey on the back of a receipt. Wendy's focuses a lot on quality and the survey helps them get better. I am sure it is the same for Pizza Hut!#ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 The example I found was on the back of a bag of Cheetos. I know that a large part of the brand's recognition comes from Chester the Cheetah's presence. They invite you to connect with Chester on Facebook and Twitter, continuing to develop the association. #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@erikanew__ @AlexaKaye3 @LinkedIn Erika, adding my LinkedIn account is an amazing idea! Thanks for the suggestion! #UAkronMarketing #ICMKTG

[Kyle Moeglin @Kyle_Moeglin]

@Jrushin_9 @AlexaKaye3 Jonathan, I liked how you reworded your bio. I like the way you described yourself with "enthusiast" and added some 'pzazz' with the bit about raisins. I tried doing something similar by calling myself a "proud dog dad," but I feel yours lands better! #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 I work for @Starbucks as a shift supervisor. In my bio, I call myself an "espresso aficionado" and a comm. major. Those two things combined highlights Starbucks' mission of crafting the perfect beverage and customers' experiencing a genuine connection. #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@AlexaKaye3 When changing my profile, I added a bio that briefly described who I am and what my focus is. I also added a clean header photo and new head shot as my profile pic. #ICMKTG #UAkronMarketing

[Kyle Moeglin @Kyle_Moeglin]

@lyssmw @AlexaKaye3 I also feel like @NBCOlympics could be using memes as a way to attract younger people to the @Olympics. Using memes is a great way to get attention and make an impression with the younger generation. #ICMKTG #UAkronMarketing