If someone reads five of your posts and still can't explain what you help with, your content is too scattered.
You can have range without making your audience guess why they should follow you.
@AndrewWriteCopy Absolutely, but you also have to think about marketing. Because without marketing your craft will go nowhere and your money will be non existent!
Starting at zero is clean.
There is no old audience to impress and no winning format to protect. You can focus on getting one useful rep better each day.
YouTube is moving into the living room. Packaging now has to read from farther away, signal a repeatable show, and make the next episode obvious. The goal is not to copy television. It is to build programming people recognize and return to.
A content flywheel starts when finished work creates the raw material for the next piece.
Questions become posts. Posts become videos. Videos create new questions. Capture the loop.
A personal brand is an association.
When your name comes up, what problem should people trust you to help solve? Start narrow enough that the answer is obvious.