Kyle Hamer

[Mario Nawfal @MarioNawfal]

The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear.

And he said it without being anti-AI.

Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected.

Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet.

The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA.

And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked.

Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product.

The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches.

What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it.

Data tells you what people wanted. Hits tell people what they want next.

Those are different jobs.

[Kyle Hamer @kylehamer]

@BradHensonPro Steve DeBerg

[Kyle Hamer @kylehamer]

@BradHensonPro Steve DeBerg

[Kyle Hamer @kylehamer]

I love the Emmit Johnson, from the @Huskers , pick for the @Chiefs . Steal of the draft

[Kyle Hamer @kylehamer]

@WellsFargo you should probably have some look at your fraud department as a consumer who just had fraud committed!! I’ve never been so unimpressed with a process to protect myself or family in my entire life

[Kyle Hamer @kylehamer]

@jasrifootball Michael Vick…

[Kyle Hamer @kylehamer]

@CNviolations Why does this look like Sam Altman undercover?

[Kyle Hamer @kylehamer]

@JasonKelce This is why the @Lions are and will continue to be one of the worst franchises to ever exist. I want to root for them, but this is @BuschBeer league!

[Kyle Hamer @kylehamer]

@BradHensonPro Well… I can name more mediocre to terrible players than @Chiefs greats. I live this ear for us… but no mater the era, I love me some Chiefs!!

[Marc Lamont Hill @marclamonthill]

This is evil.

[Kyle Hamer @kylehamer]

@CFBHome Suh

[Kyle Hamer @kylehamer]

@Arrowhead_Adam Jeremiah Smith was under 20… he’s going to be unreal

[Hoodlum 🇺🇸 @NotHoodlum]

New GOP logo just dropped.

[Kyle Hamer @kylehamer]

Given what happened in Minneapolis, this is terrifying!

[CNN Breaking News @cnnbrk]

White House border czar Tom Homan tells CNN immigration agents will deploy to airports Monday to bolster security and ease TSA workload. Follow live updates. https://t.co/kQtbtcFo51

[Kyle Hamer @kylehamer]

@ClayWendler He was who made me fall in love with Chiefs football. Steve DeBerg is one of the nfls unsung heroes

[Kyle Hamer @kylehamer]

@dudenamedslip Will Campbell and the patriots might want their short arm decision back. Careful who we idolize at 9

[Kyle Hamer @kylehamer]

@AdamSchefter @AnnieAgar Pending a Physical… that used to be routine, but now… ask Max Crosby

[Kyle Hamer @kylehamer]

@NFL_DovKleiman No and don’t ever post shit like this again… it’s like adding Matt cassell to the depth chart. It’s it a good move and never will be

[Kyle Hamer @kylehamer]

@Farzin21 Yes