Kyle Porter

@DigitalMarketer Certified Partner | @ChipotleTweets Certified Taster

[Kyle Porter @kylesporter]

Don't target a radius.

Target a drive.

Map your ads to the neighborhoods that will drive 25 minutes and pay out of pocket.

Cut the zip codes that never book.

More targeting plays free at https://t.co/lBZNWbFZUW

[Kyle Porter @kylesporter]

Give any new regenerative campaign 90 days before you judge it.

Month 1 is setup.

Month 2 is fixing leaks.

Month 3 tells you the truth.

Put the review date on the calendar the day you launch.

[Kyle Porter @kylesporter]

Every extra form question costs you opt-ins.

Every missing one costs you bad consults.

Keep only the questions that change what happens next.

If an answer doesn't route or disqualify someone, cut it.

[Kyle Porter @kylesporter]

Your joint injection ads on Google might be paying for people looking for a different doctor.

Open your search terms report this week.

Add a negative for every search that isn't a patient.

Clean search terms beat a bigger budget.

[Kyle Porter @kylesporter]

Async updates save time.

They also kill ideas.

When your team builds something new, get everyone in the room at the start.

Context up front beats fixing it after launch.

More team plays free at https://t.co/lBZNWbFZUW

[Kyle Porter @kylesporter]

Speed to lead isn't about being pushy.

It's about catching someone while they still remember your form.

An hour later, they're at dinner.

A day later, you're a stranger.

Call every new lead in under 60 minutes.

[Kyle Porter @kylesporter]

Two patients. Same knee. Different ad.

The weekend warrior wants back on the course.

The 70-year-old wants to avoid a replacement.

One ad can't talk to both.

Split your regen campaigns by who's hurting, not by what you sell.

[Kyle Porter @kylesporter]

Your reminder texts might be landing in a folder nobody opens.

iPhones filter unknown senders.

Text your own phone from your clinic system and see where it lands.

A reminder nobody sees is no reminder.

[Kyle Porter @kylesporter]

People watched your whole stem cell webinar.

Nobody clicked.

The offer wasn't the problem.

It showed up at minute 40.

Put your offer in the first 20 minutes, then repeat it.

More webinar fixes free at https://t.co/lBZNWbFZUW

[Kyle Porter @kylesporter]

Nothing kills trust faster than an automated "Still interested?" text after the patient already talked to you.

Automation only works if someone moves the lead.

Update the stage the minute the call ends.

[Kyle Porter @kylesporter]

Most clinics have no pipeline stage for no-shows.

So no-shows just vanish.

Add a "No-Show" stage today.

Then work it like a fresh lead list.

Your easiest PRP consults this month are people who already booked once.

[Kyle Porter @kylesporter]

Call your own clinic this week like a patient would.

Count the rings.

Listen to the first sentence.

Ask what it costs.

Most owners have never heard their front desk sell.

Secret shop your phones once a month.

[Kyle Porter @kylesporter]

4 questions every regen lead form should ask:

Which joint?

Do you know this is self-pay?

Can you start in the next 30 days?

Has this joint been replaced?

One wrong answer saves your doctor a wasted hour.

More plays like this free at https://t.co/lBZNWbFZUW

[Kyle Porter @kylesporter]

A paid consult can book better than a free one.

If it includes:

An ultrasound of the joint.

A custom plan.

A treatment that same day.

Full credit toward the procedure.

Stack your cash-pay consult until the fee feels like a bargain.

[Kyle Porter @kylesporter]

Reminder texts get ignored.

Questions get answered.

Instead of "See you Tuesday at 2," send:

"Reply YES to keep your spot."

No reply? Someone calls.

Make confirming something the patient does, not something you send.

[Kyle Porter @kylesporter]

A lead who fills out your form at 2 AM is not the same lead as one at 2 PM.

They book just as easily.

They show up far less.

Give every late-night booking a personal call the next morning to confirm they're real.

[Kyle Porter @kylesporter]

Not every lead belongs on your calendar.

Add 2-3 form questions that screen out bad fits before they book.

Send the ones who don't qualify to free education, not a dead end.

Your schedule fills with people who can say yes.

More tools like this free at https://t.co/lBZNWbFZUW

[Kyle Porter @kylesporter]

Google doesn't know you do stem cell work if your site doesn't say so.

If every page says "pain management," that's what you'll rank for.

Give each treatment its own page in plain language.

Then update your Google Business Profile to match.

[Kyle Porter @kylesporter]

If every decision still runs through you, you don't own a clinic.

You own a job.

Write down the 3 things only you can do.

Hand off everything else, starting with the one that eats the most hours this week.

[Kyle Porter @kylesporter]

"I need to think about it" isn't a no.

It's a question you didn't answer.

Ask: "Is it the results, the cost or the timing you're unsure about?"

Most undecided PRP patients are one conversation away.

Follow up within 48 hours with that answer.