SXSW has become the go-to place for brand activations, but being present doesn’t equate to success. Brands need to create an experience people love—or their earned potential could backfire.
Here’s 5 more takeaways to ensure your brand’s activation is a success at SXSW next year.
The Polaris Dawn is about to launch, with the amazing mission of the first commercial space walk, and one of the astronauts is one of my wife’s best friends from TCU. Go, Anna!! So, I made a poster to celebrate the launch! #polarisdawn@SpaceX@PolarisProgram
While millions have a heart for flying with @SouthwestAir, we’re excited to help millions more experience their #SouthwestHeart as their newest experiential partner.
Introducing The Brightside Bed by Sleepy’s—the first mattress and adjustable base that guarantee you’ll never wake up on the wrong side of the bed again. 😉