24.8 million viewers for USA-PAR on FOX and TEL combined.
When the final “big data” numbers come in it’ll be north of 25 million. Certainly holds its own with CFB, NBA, MLB championship audiences. Love to see it.
Pope Leo has had some profound things to say about sports recently. Certainly appreciate him helping to promote tomorrow’s kickoff of the World Cup.
I’m hoping the Holy Father will weigh in on key viewership trends during the tournament. I’ll take all the help I can get.
"Over the past five years football (soccer) fandom in North America has experienced significant growth – with a 10.9 per cent leap from May 2020 to May 2025, marked by surging viewership of TV broadcasts." @advancedtv
https://t.co/VQqsZXvZec
In the last year, FOX has engaged in over 10,000 hours of in home biometric content/ad testing with our amazing partners at @WeAreMediaprobe - and now we are taking that partnership to the races. https://t.co/cVFBgMoSiy via @sportico
Our industry has spent the last twenty years in an uproar over whether a Nielsen rating should be a 0.33 or a 0.34 while paid manipulation of fraudulent digital metrics has gone completely unchallenged by industry watchdogs.
More Nielsen swirl hitting the press again around the release of the "Gauge."
Clients aren’t paying enterprise dollars for startup-style experimentation.
https://t.co/nOVe6Mfmxt