FC Internazionale Milano @Inter is now Italyโs most valuable football club brand, overtaking @juventusfc for the first time, up 22% to โฌ585 million. @acmilan also leaps ahead of Juventus and is the fastest growing Italian football club brand in 2026, up 28% to โฌ514.
Juventus slips to third, brand value down 17% to โฌ419 million, following a sixth-place Serie A finish and an early Champions League exit.
The names in Italyโs top 10 remain unchanged from last year, but only three clubs โ Inter, AC Milan and Bologna FC 1909 โ recorded double-digit growth, with half of the top 10 in decline. It reflects Serie Aโs wider struggle to match the Premier League and LALIGA on European results and commercial growth.
Take a look at the 2026โ top 10 most valuable Italian football club brands in the infographic below.
Read the full Brand Finance Football 50 2026 report: https://t.co/FoXViRuGjE
#BrandFinance #BrandValue #Football50 #SportsBusiness