Vacation made $40M last year, it estimates it will 2x that this year.
It’s now #13 top selling sunscreen in US, Target says it’s one of their top sellers.
The brand is not even 5 years old.
Congrats @lachhall@marty
thank you for making sunscreen fun again! ‼️🌞
The Vacation® x Erewhon Sunscreen Smoothie - As Seen On Tv. Enthusiastic words such as “It does not sound good” and “Sunscreen? Yuck” are just a few of the many praises shared by PHL17 news anchors last Monday morning 🤝
Three-Dimensional Storytelling: Building a Brand Beyond the Product
Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty
Akash Mehta, Co-Founder and CEO, Fable and Mane
Lach Hall, Founding Partner, Vacation Inc.
GET YOUR TICKET: https://t.co/QsrspMd7Zh
Many thanks to the Vacation® Multimedia Department for putting together this exceptional new promotional sales video for our Shake Shake Mineral Milk SPF50 Sunscreen. Experience "The New Way To Mineral" for yourself today at: https://t.co/APV17w3jOd
We are thrilled to announce our largest launch in Vacation® Company history…
Introducing “FACE” by Vacation® — three innovative new facial products available now at https://t.co/06vmDrVHMo.
Launched in 2021, Vacation lept into the beauty scene with the promise to be “the world’s best-smelling sunscreen.” We took an in-depth look at the brand’s strategies for staying fresh and innovating. https://t.co/I7Dg8AM7Mr
In 1925, a legendary product was born on the French Riviera, becoming an instant hit with the St. Tropez jet set.
In 2019 it was discontinued citing 'lack of consumer interest'. Single tubes started selling on eBay for over $300...
Today, we bring it back.
Story time... 🧵
the @poolsuite x @yahoo SXSW party just became our most RSVP'd event of all time! we're going all out on this one:
* @theknocks
* @soulclap
* @shubostar
* free @vacation_inc products
* free cocktails
* exclusive free merch
* a lot more!
hope to see you there!
IMPORTANT COMPANY ANNOUNCEMENT: It's our great pleasure to introduce to you our all new "AFTER SUN" by Vacation® Eau De Toilette. Developed in conjunction with Carlos Huber and Rodrigo Flores Roux, "AFTER SUN" Captures the quintessential "After Sun Setting" with notes of...(cont)
hosting two parties at art basel miami this week, would loooove to see you there
friday - @vacation_inc at tacombi wynwood w/ a mariachi band we got to learn jimmy buffett's greatest hits
saturday - @poolsuite at zeyzey w/ all out disco from @boysnoize, @yungbae, @raphaelfutura