Lachlan

B2C growth systems
ex: @Ripple, @0G_labs, @Arcium

[Lachlan @lachlanalextodd]

https://t.co/vig0L99Nwo

[Lachlan @lachlanalextodd]

the entire consumer app business is built around avoiding the apple tax and the paid ads tax.

just setup a web2funnel that gets traffic from viral ugc

never pay 33% tax again and never light money on fire with meta ads

[Lachlan @lachlanalextodd]

POV: you've doubled down on snapchat style ugc, got another 10K users, and lowered CPI again

[Jax Dwyer @jaxxdwyer]

hard pill to swallow:

if your creative brief doesn't have snapchat style, you're not gonna make it.

[Lachlan @lachlanalextodd]

post 600-1,000 pieces a month and it's almost statistically impossible NOT to find a winner.

at this volume it's not luck, it's math.
mix and match the best parts:

highest-view hook
longest-retention demo
highest-converting cta

into one format that goes viral AND converts.

[Lachlan @lachlanalextodd]

heads of growth think organic is a content problem.

it's a creator babysitting problem.

sourcing. briefing. chasing posts. replacing the flakes.

it's a second job.

you don't need better videos.

you need a system that runs without you.

[Lachlan @lachlanalextodd]

every app i've watched cut CPI in half runs the same 3 layers.

almost none of them run all 3.

viral ugc → creators posting at volume.
clipping → take the winners, clip dozens of variations,
paid media → turn proven creatives into ads and scale.

[Lachlan @lachlanalextodd]

https://t.co/iEJV0wmVTN

[Lachlan @lachlanalextodd]

@agnostintel yessir!

[Lachlan @lachlanalextodd]

1.4M views in the past 8 days

Our UGC campaign is going crazy

[Lachlan @lachlanalextodd]

@AlessiaBaumgar Nobu Warsaw

[Lachlan @lachlanalextodd]

Does anyone know how to hire a good media buyer?

[Lachlan @lachlanalextodd]

polished ads win awards

ugly creative win cash

i'll take the cash everytime

[Lachlan @lachlanalextodd]

if your ctr is high but installs are low, your app store page is f*cked

if installs are high but no one pays, your onboarding sucks

if everything's low, fire your growth team

[Lachlan @lachlanalextodd]

Hiring a media buyer

Must have mobile app exp

DM me with proof of experience

No agencies

[Lachlan @lachlanalextodd]

cost per install is a bullsh*t metric

cheap installs will never get your VCs excited...you need real paying users

[Lachlan @lachlanalextodd]

creative fatigue:

the slow death of the one ad that was quietly carrying your entire account

[Jax Dwyer @jaxxdwyer]

I'm gonna regret this...

for the next 24hrs, you can STEAL my exact system for scaling apps to 20k installs/month

comment “grow” for the guide and I'll dm you (must be following)

[Lachlan @lachlanalextodd]

nobody buys your app to be a bigger booooty

they buy it to:
1. grow their self confidence
2. pull the man of their dreams
3. flex on all the women who talked sh*t

your app demo must inspire emotions to get conversions

[Lachlan @lachlanalextodd]

breakup apps are CRUSHING it right now

1. the audience is already in major pain
2. you can easily build a relatable story format
3. it naturally leads into an app demo at the end

(yapper style would be better, but it's good enough to pull millions of views)

[Lachlan @lachlanalextodd]

male loneliness apps are crushing the larping angle

with such an easy format to steal:

1. chopped dude vs. chad overlay
2. story about how he can get his ideal woman (with the help of their app, of course)
3. rage bait comments with an aggressive caption

[Lachlan @lachlanalextodd]

easy format to steal!

just sororityGirlMaxx

recruit 3 abgs, and you can easily get 31 videos in an afternoon like this