Soft & Strong | Brand Strategy

Soft & Strong | Brand Strategy
Helping SMEs clarify their message, position their brand, and create customer experiences that drive growth.
Free brand audit → D

[Soft & Strong | Brand Strategy @lacustomercare]

Why 80% of Nigerian SMEs struggle to grow:
Weak brand messaging & poor positioning.
Most businesses don't fail because their product is bad.

They fail because customers don’t clearly understand their value.

Let’s break it down.

[Soft & Strong | Brand Strategy @lacustomercare]

@TheresaTekenah How much were you paid to see this differently from the rest of us?

[OurFaveOnlineDoc 🇬🇧 🇳🇬 @OurFavOnlineDoc]

“Nigerians are complaining about petrol price. I was in London last week at a filling station to compare fuel prices of Nigeria and UK. A litre of fuel costs over ₦3,000+ there in UK, We are enjoying here.”

—Uneducated illiterate Edo Governor Okpebholo

[Soft & Strong | Brand Strategy @lacustomercare]

@MasterBolaji You do well o, I just wan rekindle you say fiel na 1400 and food stuff, house rent and transportation wey concern the common Nigerian don increase again. E for good make una think about them too. Thank you

[Soft & Strong | Brand Strategy @lacustomercare]

@Sistaliano @PeterObi From you explanation, you seen to fit exactly your description of useless and senseless, given the fact that he had only eight years to govern the state and the amount burrowed could have been paid in a longer period than that. Let's not let petty politics block our sens of reaso

[Soft & Strong | Brand Strategy @lacustomercare]

This is a man in uniformand represents authority, this should be taking into consideration by Inec on how some security operatives might behave on day of election

[OurFaveOnlineDoc 🇬🇧 🇳🇬 @OurFavOnlineDoc]

BREAKING: “I Smuggled a Phone Into the Toilet to Record Them”

Hassan Exposes More, Claims Bandits Collected Guns and Ammunition at Senator’s House Before Benue Massacre,

Says He Risked His Life to Capture Secret Videos, Claims Same Senator Was Later Sent by Govt to Pay Condolence Visit After the Attack.

Before they kill this brave boy,
Please let the whole world see this video.

[Soft & Strong | Brand Strategy @lacustomercare]

Uber is leaving Nigeria after 12 years. At first glance, it doesn't make sense.

Nigeria is huge. Lagos is crowded.

People still need rides. So why leave?

I think the answer reveals a business lesson many founders overlook. @softnstrong.com

[Soft & Strong | Brand Strategy @lacustomercare]

Uber is leaving Nigeria after 12 years. At first glance, it doesn't make sense.

Nigeria is huge. Lagos is crowded.

People still need rides. So why leave?

I think the answer reveals a business lesson many founders overlook. @softnstrong.com

[Soft & Strong | Brand Strategy @lacustomercare]

Perhaps that's the real lesson from Uber's Nigerian exit.

Don't fall in love with the size of the opportunity.

Understand the economics of capturing it.

What do you think?

Was Uber's biggest challenge competition, driver economics, market economics—or something else?

[Soft & Strong | Brand Strategy @lacustomercare]

We often confuse market size with business opportunity.

A market can have millions of potential customers and still be difficult to build a sustainable business in.

Because customers aren't the only part of the equation. https://t.co/ojZ6On4xBb

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