Helping eCommerce brands optimize payments, reduce payment provider reserves and increase profitability.
Founder of Lady Fintech. Head of Sales at Compaytence.
Most brands obsess over ad performance and checkout conversion.
They ignore their authorization rate.
If your processor declines 8% of legitimate cards due to bad routing, you're paying an 8% tax on successful sales.
Fix your payment routing before you scale ad budget.
Payment ist kein Kostenfaktor.
Payment ist ein Umsatzhebel.
Ich habe die 5 häufigsten Fehler zusammengestellt, die eCommerce-Händler bares Geld kosten.
Kostenloser Guide ↓
#ecommerce#payments#onlineshop
One thing we go deep on is finding the right payment processing stack / mix that can handle your risk profile in order to scale the brand to new heights.
This merchant initially came to me in Q4 after suffering from the usual symptoms we see daily.....
* poor auth rates
* random account closures
* high reserve terms with their providers that put a chokehold on hitting new levels of scale
After doing a deep dive, here is what we did.
🥇 Negotiated and enlisted into two Tier 1 providers with a high cap on volume. Reserve terms were favorable which allowed the merchant to double down on reinvestment into the biz
📈 Put together a forecasting plan to submit to the providers that would give them comfort on the scale
🤝 Enhanced the back-end operations by enrolling in a full stack chargeback management provider w/representment.
Sometimes merchants just need a chance and an advocate to allow them to hit new levels. With the right tweaks and the right advocate / partner, it can completely change the trajectory of the biz.
Merchant now just locked in a 17.5M Q2 and getting ready to pace to 100M annual volume soon.
LFG!
@Compaytence@checkoutchamp_@Adyen
@EcomAashi Great reminder. We see the same from the payments side—merchants often focus on creative formats while overlooking the fundamentals. Strong messaging and a trustworthy customer journey usually improve both conversion and payment performance.
Mit unseren Freunden von @Bitpanda laden wir dich vor der #FFWD23 zu einem exklusiven #Networking Dinner ein, um uns mit den besten Köpfen der Branche auszutauschen.
Gutes Essen, exklusive Drinks & jede Menge gute Gespräche.
Wenn du mit dabei sein möchtest, schreib uns an!
Leute, wir müssen über ein Thema reden, das von den Mainstream-Medien totgeschwiegen wird, uns aber tagtäglich beschäftigt: Niemand(!!!) kennt eine Person, die schon mal eine muhende Müllermilch hatte.
@niklas_scheele I'm relieved that no people got seriously injured or worse. But I am also very sorry about the loss of this beautiful sight and about the 1500 fishes 😔