Lainie McMinn

Director of Truth-Serum consumer research & strategy..we get to know your customers as real people to drive brand engagement.

[Lainie McMinn @lainie_mcminn]

Media Insights - Second-screening is becoming increasingly popular in Australia, with latest data showing growth in using mobile whilst watching TV of +11% to 78.5% (nearly 4 out of 5 people second-screening on mobile). With an inc…https://t.co/6khqXjvAbZ https://t.co/c18XOL8eb6

[Lainie McMinn @lainie_mcminn]

Consumer Insights - New Research into families finds 93% of households in Australia felt that experiences and happy memories are the most important things for family, far surpassing desires around property, goods, services, or even…https://t.co/1JSYKGQxwe https://t.co/obIbG7MwUz

[Lainie McMinn @lainie_mcminn]

Consumer Trends - 'Adulting' trend identified among a poll of 4000 consumers 18-45 years defies, is the journey of navigating the path to adulthood, which isn't associated with a particular age or a particular life stage anymore.…https://t.co/FWzM0ovDiS https://t.co/6NefgcOIXa

[Lainie McMinn @lainie_mcminn]

Retail Insights - New research suggests that renewed business confidence and optimism is underpinned by a spike in foot traffic, with almost half of bricks-and-mortar-only retailers (47 per cent) reporting more customers visiting t…https://t.co/or3TSZwV40 https://t.co/ldiZbtdSzc

[Lainie McMinn @lainie_mcminn]

Brand Insights - New report by BrandZ finds Aussie brands may need to defend their market from OS competition while simultaneously finding news ones.The next great challenge for Australian brands, lies in “building transferable eq…https://t.co/XVr9o5Ih3J https://t.co/GILIme37Ll

[Lainie McMinn @lainie_mcminn]

Media Insights - Half of all Australians (47 per cent) distrust social media, compared to only 9 per cent who distrust the ABC. Increasing distrust in channels can trigger audience churn, kills audience engagement, impacts adverti…https://t.co/fdFsMWhDje https://t.co/Vnlhajh425

[Lainie McMinn @lainie_mcminn]

Consumer Behavioir Insights - Australian study among online purchases identified that after completing a transaction, 34% of respondents say they are open to further offers from the same brand, 23% express interest in joining loyal…https://t.co/EXWR29pk4U https://t.co/ylbkEYaFj2

[Lainie McMinn @lainie_mcminn]

Home Buyer Insights - An Australian study among 500 respondents finds 18-34's still have the dream of home ownership, but it's taking longer to fulfill. 4 out of 10 new home buyers want the latest tech in their homes. “The ramific…https://t.co/PK35ixKTbJ https://t.co/qxYJSLN7q8

[Lainie McMinn @lainie_mcminn]

Retail Trends - It is expected that Australian supermarkets will increase the presence of private label further (from 18% currently to 40%). The main fears about the continued growth of private label brands are that it could disco…https://t.co/yyyF1Tm2EA https://t.co/n4013I12ZR

[Lainie McMinn @lainie_mcminn]

Consumer Insights into Luxury brands - New global research among 5,775 consumers in 13 markets about their opinions around eight different components of luxury finds that quality emerges as the number one driver of luxury, followed…https://t.co/XD1KnTo5FQ https://t.co/oPrfl93fx3

[Lainie McMinn @lainie_mcminn]

Consumer Insights- Latest research by NAB amongst 2000 Australians, shows that people are spending less on buying things and more on doing things, with social media helping boost businesses that provide experiences over products. P…https://t.co/Hvuee4gYnh https://t.co/yFYbtkGgfD

[Lainie McMinn @lainie_mcminn]

Media Insights - New data from interviews with 7,001 Australians aged over 14 years, showed that the average Australian spends almost six hours (340 minutes) a week on social media. This was skewed towards women who as 'social anim…https://t.co/P3eMTbM8rl https://t.co/i8c5Zp5FEn

[Lainie McMinn @lainie_mcminn]

Millennial Insights - Millennials are now the largest ‘healthy-eating’ consumer group in Australia at an unprecedented 32 per cent, according to a new report. Requirements for health-motivated meals, ‘clean’ eating and transparency…https://t.co/vZKhJgKAsQ https://t.co/K9CXZLkwxK

[Lainie McMinn @lainie_mcminn]

Shopping Insights - The latest ‘must-have’ tech item is the smart speaker but 30% of respondents who had bought one didn’t understand all its functions (UK Research Study).Overall, 13% of consumers who had invested in smart home te…https://t.co/ZcIA7vPBkd https://t.co/fkp0TSDTyL

[Lainie McMinn @lainie_mcminn]

Consumer Truths- A reminder of the value of insights and truths to inform evidence based marketing, rather than making decisions on what's been done before, and 'myth'. It is all too easy to base marketing strategies on hope, fear,…https://t.co/Zzj30TX4VS https://t.co/SujvNFfEpX

[Lainie McMinn @lainie_mcminn]

Consumer Truths- Traditional 'aussie mum' profile is changing, leveraging common human needs that unite us all like Putting food on the table, having a roof over our head, love, purpose, belonging – these needs exist regardless of…https://t.co/8ASdDRfBW4 https://t.co/d9A4rLBJLY

[Lainie McMinn @lainie_mcminn]

Millennial Insights- Three quarters (76%) of millennials in the two countries (US and China) combined agreed that they are always looking to try new and different forms of banking, saving, payment and currency. And younger consumer…https://t.co/HN6blqKeUn https://t.co/1hGKm3V3jN

[Lainie McMinn @lainie_mcminn]

Advertising Insights - This strategy of dictating who can and can’t buy your brand tends to be an effective one. Consumers respond defiantly to being told that they can’t purchase something and just go ahead and purchase it. #cons…https://t.co/S9TEquE50J https://t.co/VQncdwVd8V

[Lainie McMinn @lainie_mcminn]

Health and Wellness insights - New study finds consumers are already showing changed buying habits when it comes to sugar-heavy products. Nearly three-in-10 Australians are very concerned about sugar consumption. The households mos…https://t.co/AISRSL6t6Y https://t.co/ryQRqlf5S4

[Lainie McMinn @lainie_mcminn]

Consumer Insights - Using qualitative and quantitative studies in India and the UK, research findings that identifying which celebrities your target audience 'worships' can help inform brand fit & campaign engagement, a celebrity’s…https://t.co/UMzAM78aLx https://t.co/vyBdwUu3qF