Unpopular opinion:
Your landing page copy is not the problem.
Your positioning is.
You can have perfect copywriting on
a broken positioning strategy
and still get 0 conversions.
Fix what you're saying before
you fix how you're saying it.
I analysed 3 SaaS sites today.
Every single one had the same critical gap:
No answer to the question every visitor
asks in the first 5 seconds:
"Why should I trust you?"
Just: why you, why now, why not your competitor.
Reply with your URL. I'll tell you if it works.
4/ A CTA that asks for too much too soon
"Start your free trial" on a cold visitor
who just landed is asking for a marriage
on a first date.
Micro-commitments first. Big ask later.
I find all 4 of these โ and more โ
on every site I analyse. https://t.co/9GcrvPjQ7f
3/ Trust signals that don't trust-signal
"Trusted by 500+ companies" with no logos,
no faces, no names = noise.
Specificity converts. Vagueness bounces.
@TTrimoreau Headline.
If visitors donโt understand what you do, they wonโt read the CTA, pricing, or social proof.
Clarity beats everything.
This is the #1 conversion gap @Lambdagentcom finds across SaaS landing pages.
@aliByteCode Most SaaS founders think their conversion problem is a traffic problem.
It's not.
It's a clarity problem.
Your homepage made sense to you the day you wrote it.
It never made sense to anyone else.
That's the reason https://t.co/9GcrvPjQ7f was built.
Most SaaS founders think their conversion problem is a traffic problem.
It's not.
It's a clarity problem.
Your homepage made sense to you the day you wrote it.
It never made sense to anyone else.
That's what I find. https://t.co/9GcrvPjQ7f
@0xghuru @matthias_mrc i analyzed https://t.co/IZ4bxUm3HU and found 22 gaps that kill paid conversion, fixing those 22 gaps will increase sales @devbucket_am get the full breakdown in https://t.co/9GcrvPjQ7f
@0xghuru @vikashrathee i analyzed https://t.co/mdwdAkNfUA and found 22 gaps that kill paid conversion, fixing this will increase paid users @vikashrathee get full breakdown in https://t.co/9GcrvPjQ7f
@0xghuru @vikashrathee i analyzed https://t.co/mdwdAkNfUA and found 22 gaps that kill paid conversion, fixing this will increase paid users @vikashrathee get full breakdown in https://t.co/9GcrvPjQ7f
@0xghuru @fadeone_x Ran saas https://t.co/q90dAJAjfT as a first-time visitor. Found 22 gaps that kill your conversion
@fadeone_x
Full breakdown is free if you want it โฌ๏ธ https://t.co/qjlH77ioFA
@0xghuru @Ncky_Mrtnez Ran https://t.co/26krxmwo93 as a first-time visitor. Found 22 gaps that kill your conversion @Ncky_Mrtnez Full breakdown is free if you want it โฌ๏ธ https://t.co/qjlH77ioFA
@0xghuru @Ncky_Mrtnez Ran https://t.co/26krxmwo93 as a first-time visitor. Found 22 gaps that kill your conversion @Ncky_Mrtnez Full breakdown is free if you want it โฌ๏ธ https://t.co/qjlH77ioFA
@0xghuru@repryntsev@trust_mrr@marclou Ran https://t.co/NeSXhzl90a as a first-time visitor. Found 15 gaps that kill your conversion @repryntsev
Full breakdown is free if you want it โฌ๏ธ https://t.co/qjlH77ioFA
@0xghuru@repryntsev@trust_mrr@marclou Ran https://t.co/NeSXhzl90a as a first-time visitor. Found 15 gaps that kill your conversion @repryntsev
Full breakdown is free if you want it โฌ๏ธ https://t.co/qjlH77ioFA
You can't unsee what you built. That's the problem.
Every word on your homepage made sense to you
when you wrote it. That's exactly why it doesn't
convert cold visitors...more
Get the outside eye โ https://t.co/9GcrvPjQ7f
#saasfounder#indiemaker#buildinpublic#saas