Xenia Larina

Founder at — the ultimate swipe folder and intel tool for marketing emails

[Xenia Larina @larination]

I tagged the copywriting framework behind 12,784 marketing emails.

A third of them are just PAS: Problem-Agitate-Solve.
AIDA, the framework every course teaches, shows up 159 times.

Almost nobody actually uses it.
¯\_(ツ)_/¯

Data source: https://t.co/btpDmqsxE5

[Xenia Larina @larination]

https://t.co/btpDmqsxE5 — among a dozen of other things there's also info on who's landing in spam/promo/primary folders.

[Xenia Larina @larination]

One thing most people don't get is that the real metric that shows that your emails are going to spam is not your Spam Rate.

It's your open rates.

Funniest thing — if your emails are lending in spam, it's very likely you'll have 0% spam rates.

[Xenia Larina @larination]

If people don't ever see your emails — there's no one to report spam.

For most businesses open rates below 20% are an indicator that something's off.

Another way to check whether your emails (or your competitors emails 👀) are landing in spam is to use

[Xenia Larina @larination]

If you start micromanaging an agency you hired — they're NEVER gonna be able deliver better results.

Some things take time. I get the frustration when you don't see immediate improvements.

But, honestly, either let them do their thing or just fire them.

[Xenia Larina @larination]

@acadictive oh, ok. so I'm actually doing pretty good 😅

[Xenia Larina @larination]

Link to the product itself: https://t.co/btpDmqsxE5
You can find the SEO pages under Brands and Niches pages.

[Xenia Larina @larination]

@claudeai is a beast when it comes to #SEO.

First of all, my websites' health scores and speed optimization have never scored this high consistently.

Second — Claude can produce hundreds (thousands really) of programmatic SEO pages w/high quality content in just an hour.

[Xenia Larina @larination]

All of this is, of course, mainly possible thanks to the fact our product is based on massive amounts of data, and we can use it for content.

But still.
Three-four years ago the scope of work I'm doing in a day would take a 10-person team a year to complete.

Mind-blowing.

[Xenia Larina @larination]

@kelvinbuildss exactly the question I'm thinking about now. would love to hear from others

[Xenia Larina @larination]

And most of them don't have the money to buy whatever others are trying to sell anyway.

Another thing — almost none of them are actually building in public. 99% are just randomly commenting on posts with a link to their product.

[Xenia Larina @larination]

I get a feeling that build in public community has came to the ultimate stall.

It's basically 99,99% founders just trying to sell other founders the products they don't need.

[Xenia Larina @larination]

But anyway — I would never be able to find time to work on a startup while working full-time for someone else.

Also, I expect that building a bootstrapped product is not gonna start paying for itself anytime soon, so wouldnt be possible if I was unemployed too.

[Xenia Larina @larination]

Realised that I'm in a super-privileged position to build a startup: I have a revenue-generating agency running and covering all of my living expenses.

I have a partner who's now handling most of the work, and we've optimised our work to automate it as much as possible.

[Xenia Larina @larination]

All of that gives me an opportunity to do a lot of things that don't drive immediate results but are strategic bets.