South Sudanese kids surrounded Hamza Abdelkarim and Omar Marmoush after their country’s 5-0 loss to Egypt. Football is for everyone ❤️🇸🇸🇪🇬
(📸 @EgyptNT)
"Do you apologise to football fans? The Premier League says 'sham' contracts, is this a 'sham' club?"
@RobHarris questions Man City chief executive Ferran Soriano after the club was found guilty of all charges related to Premier League's financial rules
https://t.co/3A2kYsOcCZ
🚨 EXCLUSIVE: Manchester City found guilty on virtually all charges relating to breaches of Premier League financial regulations. #MCFC expected to appeal against verdict issued by independent commission. Sanctions undecided, process ongoing @TheAthleticFC https://t.co/Muxqp4beK9
@thetretinc and I are building something upon a foundation that is not entirely novel in the Intellectual Property law space: Talent Management.
Over time, this concept has been reduced to a mere job title that individuals claim as soon as a creative starts gaining traction. In reality, the work is much deeper than it seems.
I have come to see talent management as something far more important than the title suggests. It is the ability to look at a creative, a brand, a business, or even an entity completely outside of entertainment and identify their potential(s), strength, weaknesses, see the bigger picture, and recognize a direction they may not yet see for themselves.
That ability is not derived from mere instinct, it is built through conscious effort, research, careful observation, and a willingness to spend real time understanding the person or brand before offering advice or beginning a journey together. That is why I believe talent management is such a critical role in any field. You are not simply managing opportunities or opening doors, you are contributing your mind to the direction of someone's career and, in many cases, their life.
The true value lies in knowing when to push, when to question, when to redirect, and when to recognize that what looks like an opportunity might not be the right one. I want to build my career around that exact line of thought, at the intersection of talent, strategy, and intellectual property. In this space, identifying potential is only the beginning while, protecting, positioning, and building that potential is where the real work starts.
I am Israel Adebiyi, an Intellectual Property lawyer and talent manager, and I clearly see the bigger picture I am working towards. I want to build a space where IP lawyers can think beyond legal protection and become deeply intentional about the people, ideas, careers, and businesses behind the intellectual property. Seeing what someone can become means very little if you cannot help them navigate the direction, build the right strategy, and protect that value once the world begins to see it too.
This is the work I am putting my name behind. This is TRET, not a THREAT!