Nostalgia-core is emerging as one of the defining consumer trends of 2026.
Not because people want the past back.
But because they miss how the past felt.
→ we are going irl this Saturday 6/6 during nyc tech week
if you're curious about strategy, culture, and building with intention, dm for an invite. capacity is extremely limited
99% of people on the nyc subway have no idea what ur B2B AI ad means
if ur subway ad isn’t about rent, dating, fashion, or food, ur prob wasting ad dollars
> Instagram launched a nostalgiacore aesthetic “filter”
> it’s actually ai generating a new image each time
> went viral (posts hitting 100k+ likes)
> compute cost too high to run at scale
> pulled in 24hrs
Nostalgia-core is emerging as one of the defining consumer trends of 2026.
Not because people want the past back.
But because they miss how the past felt.