Just dropped: Aldrin’s 2026 World Cup Report ⚽️
We benchmarked 11 prediction market operators across:
- App store presence
- Trading/product flow
- Advertising creative
- Social strategy
- and more
Some companies are treating the World Cup like a side quest, while others are going all in.
A few standout takeaways 👇
Our World Cup report includes a few examples of what Aldrin tracks in real time across leading consumer technology companies.
From app store positioning to product changes, ads, social campaigns, hiring activity, and growth strategy, we help teams stay ahead of the industry with our real-time market intelligence.
DM @launchaldrin to learn more 🚀
Just dropped: Aldrin’s 2026 World Cup Report ⚽️
We benchmarked 11 prediction market operators across:
- App store presence
- Trading/product flow
- Advertising creative
- Social strategy
- and more
Some companies are treating the World Cup like a side quest, while others are going all in.
A few standout takeaways 👇
Operators that are winning attention right now are aligning their brand around this worldwide cultural moment:
- Product
- Ads
- Social
- Promotions
The World Cup isn’t just a feature launch.
It’s a distribution opportunity.
Combos are coming to @Polymarket
Their developer account dropped market-maker docs for the RFQ quoting system that enables it.
Every serious exchange will have combos/parlays eventually.
The question is how many companies will have enough liquidity to make for a strong product experience? https://t.co/Y2lOsUSYrp
@Polymarket is launching combos soon. Take a look at our new docs, and happy quoting!
Docs: https://t.co/llkNxOl003
Quoter Telegram: https://t.co/gNEdiTEvgF
Combos let traders express correlated views like "Candidate A wins & economy is the top issue" without managing two separate positions.
If the market-maker docs are live, the product launch must be near.
follow @launchaldrin as we track all the latest market moves.
May data was released today by @RobinhoodApp. Here's what was reported for event contracts:
- Total Trading Volumes: 3.9B (+22% MoM)
- Average Daily Trading Volume: 126M contracts/day (+18% MoM)
A year ago they were doing ~10M/day. Event contracts are now Robinhood's breakout volume.
Will be interesting to watch their volumes as @RotheraMarkets gets going.
@launchaldrin is the go-to platform to monitor every market move for today's most important businesses
Employment disclosure is now required on @Kalshi before trading in markets where insider knowledge could confer an edge.
First CFTC-regulated prediction market to gate access this way. Is the George Santos referral what finally forced their hand, or was this already coming?
In addition, whistleblower services and insider-trading risk scoring launched today.
The whole prediction market category is under scrutiny after a federal fraud case last month and Kalshi isn't waiting to be asked.
source: https://t.co/R2xpE9VrX3
The signal was already in Kalshi's hiring data with 3 open compliance roles as of this week:
- Regulatory Counsel
- Compliance Officer
- Surveillance Analyst
Companies don't build a surveillance function and then stop at monitoring.
➡️ Follow the latest with @launchaldrin
May's updates and metric are in for @DKPredictions:
- $1.3B annualized consumer volume (+24% MoM)
- $3.1B annualized total volume traded (+34% MoM)
- Upgraded app experience ahead of the NBA Finals and World Cup
Behind the numbers: a strong welcome offer live in all 50 states running across multiple ad campaigns, including the World Cup and the NBA Finals (Spend $5, Get $200).
The numbers are the headline. The ad strategy is how they got there.
Follow the latest market moves with @launchaldrin
DraftKings Predictions continues to gain momentum.
In May 2026:
- $1.3B annualized consumer volume (+24% month-over-month)
- $3.1B annualized total volume traded (+34% month-over-month)
We recently implemented an upgraded app experience ahead of the NBA Finals and World Cup, streamlining access to sports experiences nationwide.