Launch Lab

venture studio building B2B products for early-stage founders.

Ventures include:
✨

[Launch Lab @launchlabdotai]

3 months ago we raised on @stardotfun and launched our token.

A lot has happened since then - here’s the TL;DR for anyone new:

[Launch Lab @launchlabdotai]

Bold move😅

You could also try:
- the Sean Ellis survey (aim for 40% disappointed users)
- measure % new users acquired by inbound vs. outbound. PMF-startups have a lot of inbound.
- track retention and frequency cohorts WoW and ideally increasing or stable

[Neil Gursahani @neil_gursahani]

Want to run a sanity check to see if you actually have product-market fit?

Cut all marketing for 48 hours and watch your pipeline.

If new leads disappear, you’re just buying attention, not getting real demand.

If qualified prospects still show up, you’re onto something.

This test is quick, but it’s pretty revealing.

Most teams never try it.

Worth a shot imho.

[Launch Lab @launchlabdotai]

aerie 2.0 launch announcement https://t.co/z5gxGcoNYQ

[Launch Lab @launchlabdotai]

New website, who this? 👀

@Agostino_Cala and Cursor are turning into a powerful design duo.

Launching next Monday!

[Launch Lab @launchlabdotai]

If you have 5 customers who love your product, there is no real good reason that you can't have 50+.

The only possible reason being you don't have a mechanism in place (as yet) to find and obtain those customers.

[Launch Lab @launchlabdotai]

Reaching product-market fit is one of the hardest and most rewarding things you could do as a founder.

We're launching a team of five agents next Monday to make this journey a lot simpler.

Stay tuned 👀

[Launch Lab @launchlabdotai]

TLDR:
- aerie v2 goes live on Jan 19th
- It will be a full agentic platform for outbound (incl. 5 agents)
- We incoporated our core principles: Deep context, stellar insights AND proactive agents

[Launch Lab @launchlabdotai]

aerie v2 launch announcement https://t.co/Q3A8mBye3u

[Launch Lab @launchlabdotai]

Pushing this up to Jan 19th so we can add some additional context adding features to aerie.

aerie is getting sleeker and even more impactful.

[Launch Lab @launchlabdotai]

@Agostino_Cala cooked over the Christmas holidays.

He leveled up aerie - bringing it closer to a true marketing co-founder that helps founders reach product-market fit.

Final tests are underway.
Public launch next Friday.

Stay tuned 🚀

[Launch Lab @launchlabdotai]

@jainarvind is spot on.

The real moat for AI agents is company-specific context that no internet scraper can look up. This undocumented knowledge is a trillion-dollar opportunity and is going to the final stage of agentic AI.

Exciting times.

[Arvind Jain @jainarvind]

https://t.co/Y7PmieSGS7

[Launch Lab @launchlabdotai]

@Agostino_Cala cooked over the Christmas holidays.

He leveled up aerie - bringing it closer to a true marketing co-founder that helps founders reach product-market fit.

Final tests are underway.
Public launch next Friday.

Stay tuned 🚀

[Launch Lab @launchlabdotai]

Demand > supply

Solving problems > feature request

[Agostino Calamia @Agostino_Cala]

If you ask customers what they want, you’ll get misleading answers.

Here’s why:

[Launch Lab @launchlabdotai]

aerie's 3 pillars for success.

Agentic platforms usually miss 2 out of these 3.

aerie does not

[Launch Lab @launchlabdotai]

Check out https://t.co/dgTGCbvTah

[Launch Lab @launchlabdotai]

Best thing about holidays?
We've more time to improve aerie.

v2 will be faster and better.

Sign up for the big launch in January.

[Launch Lab @launchlabdotai]

2026 outlook

- aerie will become a full GTM agent
- Features like experimentation, insights and outreach are prioritized
- Context engineering and continuous learning will be the core pillars to achieve success

[Launch Lab @launchlabdotai]

EOY aerie recap https://t.co/rBx7qn0fBS

[Launch Lab @launchlabdotai]

2025 recap:

- We launche aerie in beta
- We've seen customers double their conversion rates
- We onboarded paying customers

[Launch Lab @launchlabdotai]

TLDR:

Our mission is to enable everyone to be an entrepreneur.

[Launch Lab @launchlabdotai]

Some technical issues. Starting a bit later! Stay tuned

[Launch Lab @launchlabdotai]

Tune in for our “End-of-Year” recap.

We’ll share our vision for 2026.
Hear it from us first.

Today at 4pm CET.