LaunchValid v1.6.0 is out, and Reach Out now connects to the CRM you already use.
If your pipeline lives in HubSpot, Pipedrive, Salesforce, Zoho CRM, Monday CRM, or ServiceNow, you can now:
1. Pull existing CRM contacts into Reach Out without creating duplicates
2. Pause…
"Thoughts on Q3" is still sitting in drafts.
It is now Q1.
Its entire readership is one fractional exec, every Sunday night, somewhere around 10pm.
She opens it and rereads the first paragraph. She changes "excited" to "thrilled," then changes it back, because thrilled felt…
Next quarter, one fractional CFO could open two calendars. In the first, she goes silent and nobody is waiting. In the second, the same work comes with posts and messages that start her next conversations before this engagement ends. Starter is fifty-five dollars a month.
The consultant waiting for a free week to do outreach is still waiting. The one sending five messages before 9 a.m. has a month of conversations started.
Picture two of them starting the same Monday. They're made up, but you'll probably recognize both.
The first one plans a…
You post, a few familiar names react, and then the outreach goes to strangers. We think the people who reacted to your last post are the warmest list you already have. Write to them within days, about what they reacted to, and leave the pitch out. #contentmarketing#salesoutreach
Open your LinkedIn inbox and count the conversations you started last month. After a month of billed work, for a lot of us, that number is zero. Followers don't sign retainers. Conversations you start do. Write down your number now, then recount in 30 days. #contentmarketing
She's the fractional CFO her old firm still calls when the numbers won't add up. At twenty-four she wrote one goal on a sticky note: never let a single client decide whether I eat. Then the work piled up, and her name only got the leftovers. Here's how she changed that.
Rewriting your opening line won't save a cold message. Most people click your profile and find a months-old post, so they never see you think. We think the fix starts with posting weekly, because the people who already commented on your posts are the warmest list you have.
Every cold message you send to the wrong person costs you a little of your name. So we think the better move is to message fewer people, the ones who already know your work, and give each one a specific reason. Swipe through to see the difference between the two lists.
A happy client said they'd send people your way, and then your inbox went quiet. We think it's because "anyone who needs help" matches no one they'll meet this week. Name the moment instead, like a finance lead whose board just asked for a forecast they don't trust. People
Most fractional execs start looking for clients the Friday their contract ends. New talks take weeks to turn into work, so we think that's the wrong day. Here's a four-week plan that starts 30 days out, with 15 names, weekly win posts, and three notes a day before the gap opens.
Three months of outreach kept getting pushed to "Friday," and every Friday brought a client fire drill. We think the fix is small: one short note a few times a week, even when you're busy. Here's how we went from one cancelled coffee to forty messages in an afternoon.
Referrals stall for most fractional executives because they only work when someone remembers you. We think the fix is simpler than it sounds: share one lesson a week, then message the three people who reacted. Here's the short version of how that works. #contentmarketing
Your LinkedIn inbox is a fridge full of groceries, and your calendar is empty because nobody cooked. We think most consultants already know this at quarter to nine on a Friday, takeout menu in hand. Here is a simple way to sort the connection requests before they go soft.
Your last client wrapped up Friday and nothing is lined up behind it. Most consultants spend that Monday polishing their profile. We think it's better spent writing down three problems you fixed for the client who just left, while the numbers are still fresh. Then you turn each
A lighthouse keeper lit his lamp every night, then added a second and a third. The captain still waved and sailed past. Posting alone works the same way. LaunchValid writes the posts, then messages the right people, and you approve everything. #contentmarketing#salesoutreach
Most consultants skip step three of LinkedIn outreach, and that's why theirs goes nowhere. So we built a routine that takes 20 minutes a week: find three people from your post reactions, write two lines to each, then follow up a week later. Silence usually means busy, not no.
Most LinkedIn outreach advice tells you to blast connection requests, chase them with templates and post when you get a spare hour. We think you should drop all of it.
You already know how that plays out. A client project fills the week, so posting stops.
When things finally…
An ideal customer profile that can't name 25 real people by Friday isn't a profile, it's a polished wish. Most consultants write one, file it, and post to everyone. Nobody in particular hears a word. Here's how we think you should judge yours instead. #contentmarketing
Most ideal customer profiles pass the first three checks and quietly fail the fourth. We think that's why they describe the right people and still bring in nobody. The fourth check asks what just happened to them that makes them need you now. Add that moment as one line at