The Launch Video Company

We Make Launch Videos. And Make Them Go Viral.

[The Launch Video Company @launchvideoco]

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[Subah Wadhwani @subahwadhwani]

https://t.co/lvDHxBGmhs

[The Launch Video Company @launchvideoco]

VidRush - @noahmorris

Noah Morris launched Persona I inside VidRush. You give it one brief and get a publish-ready documentary or listicle video back in under an hour, with research, script, voiceover, edits, and thumbnails done.

The angle is price. Character-led avatar video costs $0.60 a minute, while competitors charge over a dollar. It lands right before Q4, when ad rates peak and channels want to post more.

388K views and 901 interactions, 429 of them saves.

https://t.co/otEO3bStla

[The Launch Video Company @launchvideoco]

What's hot on X today 🔥

8 launches today.

@peteryared breaking Macs took the top spot. 13.6K interactions and nearly 7,000 saves for a free app that swaps your personal data for fake values before ChatGPT or Claude sees it, then puts the real ones back in the reply.

Pocket FM came second with Sherpa, the in-house writing system its CEO says drove a 1,200% jump in content output. It also pulled the biggest audience on the board at 2.45M views.

Plus: ChatGPT's desktop browser can finally run Chrome extensions, starting with 1Password. Mantic, led by an ex-DeepMind researcher, finished ahead of every human in the summer Metaculus Cup. And VidRush turns one brief into a finished video for $0.60 a minute.

Full board at https://t.co/oBB3nyxGFH.

[The Launch Video Company @launchvideoco]

@JamesZmSun @OpenAI

The browser inside the ChatGPT desktop app couldn't run extensions until today. No password manager meant retyping logins by hand.

James Sun shipped Chrome extension support for it, starting with 1Password. Logins and everyday tools now carry into agent workflows. IT admins get central extension management, and work sessions stay separate from personal browsing.

2,913 interactions on 243K views. A 1.2% engagement rate, the highest on the board.

https://t.co/pb1wYBg37T

[The Launch Video Company @launchvideoco]

Unclutter - @thekitze

Ad blockers run on static filter lists. Unclutter runs a classifier instead.

It's an open-source extension for Chrome and Firefox. On every page, a model called Jev goes element by element and decides what's content and what's slop, ads, cookie banners, upsell prompts. Bring your own key, no account, no proxy. Rules save locally, so repeat visits cost nothing. Cookie overlays get hidden visually without ever clicking accept or reject, so your consent state stays untouched.

From Kristijan "Kitze" Ristovski, who built the Sizzy browser.

Smallest audience on the board at 30.7K views, and the best interaction rate of the day: 1,045 interactions, 3.4%.

https://t.co/onxaw7qX9B

[The Launch Video Company @launchvideoco]

What's hot on X today 🔥

17 launches on the global town square.

Figure took the top spot (again). 1.5M views and 9,644 interactions for running three chores, tidying a living room, making a bed, folding towels across 30 rented homes with no tuning for any of them.

Exa shipped Snapshot: query the web exactly as it existed on a past date. 3,197 interactions, a third of them saves.

Cartesia filmed its multilingual voice demo at a working bakery in SF's Mission, taking orders in English, Hindi, and Mandarin in one voice. Biggest audience of the day at 2.8M views, but it landed third; the board ranks on interactions, not reach.

Then Lightreel, the first AI that doomscrolls, and Unclutter, an open-source extension that runs a classifier over every page and deletes the slop.

Full board at https://t.co/oBB3nyxGFH.

[The Launch Video Company @launchvideoco]

Lightreel AI @lightreelai

Best tagline of the day: the first AI that doomscrolls.

Lightreel is a marketing research tool sitting on a large library of short-form video and ads. You query TikTok, Instagram, and Meta ads in natural language instead of wiring up Apify and a spreadsheet. Today's launch is the Claude Marketing MCP; it plugs into Claude directly, so influencer discovery, hook drafting, and Meta ad search all happen without leaving the chat.

Built solo by Jibran Khalil, who ships iterations publicly on X. The timing helps: Meta just exposed its own ad data over MCP, and Lightreel bundles creator discovery, hooks, and ad research into one connector.

697,776 views, 1,418 interactions. Most growth teams have a worse version of this held together by hand.

https://t.co/JPQ2Pj5e7I

[The Launch Video Company @launchvideoco]

Martian - @withmartian @EtanGinsberg @shriyashku

A research lab founded by ex-DeepMind, Anthropic, and Meta scientists focused on understanding machine intelligence rather than just scaling black boxes.

Their thesis is that if we are betting the next industrial revolution on LLMs, we need foundational physics, not just trial-and-error recipes.

They focus on model behavior measurement and long-horizon interpretability.

295.3K views and 382 interactions.

It resonated with researchers who believe building models without understanding their internal geometry is a dead end.
https://t.co/GCtM6HxFWE

[The Launch Video Company @launchvideoco]

What's hot on X today 🔥

13 launches dropped today.

OpenAI mogged everyone with GPT-6 Astra. We gave it an honorary seat and ranked the rest without it.

Figure AI pulled 944.9K views, backing its home robot with a $3.5B GPU order.

Behind them, Hook launched a music app that pays artists when their remixes travel, Base Labs pledged to publish its failures, Coworker cut token bills 9x with enterprise memory, and Martian went after the physics of how models actually work.

Top five below 🧵

Full board at https://t.co/oBB3nyxGFH

[The Launch Video Company @launchvideoco]

Coworker - @coworkerapp @ATCalder

Coworker launched OM2, an organizational memory layer that ingests data across 50+ enterprise tools like Salesforce and Jira into precomputed, permission-aware facts.

Instead of an AI re-reading your entire workspace context every query, it serves cached memory instantly.

They claim a 9x reduction in token spend, scaling up to 51x with model routing.

378.5K views and 978 interactions.

The token-cost pitch hits home for every engineering team watching their enterprise API bills explode.
https://t.co/xwPQdXGKQi

[The Launch Video Company @launchvideoco]

Wevi - @WeviMotion

Cinematic product videos for SaaS brands.

In a market flooded with generic templates and AI video noise, Wevi went the other direction with high-end craft and uncompromising aesthetics. Clean positioning that knows its exact buyer.

224.0K views and 638 interactions.

https://t.co/cGHTISaFT0

[The Launch Video Company @launchvideoco]

What's hot on X today 🔥

11 launches dropped today.

Ato AI led the board with 3.2M views and 4,059 saves by building hardware for seniors your family actually uses.

Polar Browser pulled 3.6M views, automating real desktop workflows right inside your tabs.

Behind them, Inworld AI proved developers want open voice infra, Catch brought AI executive assistants out of stealth, and Wevi showed how to position premium video.

Breakdown of all five below.

Full board at https://t.co/oBB3nyxGFH.

[The Launch Video Company @launchvideoco]

Catch - @therealnirs

An AI executive assistant that actually executes. Manages inboxes, schedules meetings, books travel, and makes outbound phone calls.

The team interviewed over 100 human EAs to keep the surface area tight, and any financial transaction requires your manual sign-off in chat.

Out of stealth with a $5M seed co-led by Entree Capital and Pitango, plus hundreds of paying customers. 621.9K views and 174 comments, the highest comment density of the day.

https://t.co/A3NX2bk51t