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[L @laura_e10]

Lots happening in #LangleyBC this weekend. Get the full roundup here: https://t.co/d3D0NrjBGE

[L @laura_e10]

@amandanat Hi 👋

[L @laura_e10]

Check it out here: https://t.co/B2jOtF2wWZ

[L @laura_e10]

Who wants another newsletter in their inbox?

🦗🦗🦗… no one? Thought so.

Don’t worry, I’ll only share ones I actually read and @jappleby ‘s Future Social is one of those.

This one is for marketer’s who feel overwhelmed by the non stop changes and trends in social media.

[L @laura_e10]

Jack breaks down unique brand campaigns, talks strategy, and comments on the latest news every week. It never feels boring. It’s dense, with zero room for filler content and almost every edition, I have a takeaway nugget that I’m compelled to share with my team.

[L @laura_e10]

3️⃣ Challenge the Norms. Don't be afraid to challenge industry norms and stereotypes. Avoid sameness. Look at the toothpaste below, does it look like any of the other brands you seen in the aisle? https://t.co/R7V2fmyZq2

[L @laura_e10]

1️⃣ It’s not the hand you're dealt, it's how you play it. When it comes to a re-brand, challenge yourself to abandon previous notions and create a brand new life, identity.

[L @laura_e10]

2️⃣ A brand shouldn't just have character; it should be a character. Think of it as creating a person that other people like, not a brand that people like. Humanization ➡️ Connection.

[L @laura_e10]

Just read this article on Tom Rinks, branding mastermind behind Sun Bum, early Taco Bell campaigns, and now Made By Dentists.

These 3 takeaways leapt out at me:

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All this to say, everyone has to start somewhere and I’m so grateful my first “real” jobs came from such great mentors!

⬇️ Curious to know, who gave you your first shot?

[L @laura_e10]

And then of course, my next boss. I had ZERO experience in her world but she brought me on board and led by example showing me what a confident, driven, caring leader can look like. I still think about the lessons I learned simply being around her.

[L @laura_e10]

I was lucky enough to have a few incredible bosses along the way who gave me those shots.

Thinking back to one. I remember cold emailing him & meeting at Starbucks to chat. We bonded over basketball. I just wanted to work & learn & got my first look at PR.

[L @laura_e10]

We’re hiring for a few roles on our team and it’s got me thinking back to early on in my career.

You know those days when every job posting says you need 5 years experience but you’re fresh out of college and thinking “how am I supposed to get my foot in?”

[L @laura_e10]

@DevMachette_ This really resonated with me. I’m so sorry for your loss.

[L @laura_e10]

@dwildridge13 @JamesClear @dailystoic Good for you! I’ll look into that one. Thanks for the rec.

[L @laura_e10]

Anyone else trying @JamesClear’s new habit forming app, Atoms?

I just started and set a small goal to meditate 5 mins a day. I know breathing/mindfulness is good for me, but do I do it? Nooope.

Let’s see if this app can help. 🧘‍♀️

https://t.co/70KAyICEPi

[L @laura_e10]

@dwildridge13 @JamesClear That’s awesome! I need that journaling goal too eventually. How’s your progress going?

[L @laura_e10]

🎵 Give users personalized content to share at scale à la @SpotifyUSA

📆 Host exclusive offline events for online power users, see @Yelp

👌 Post a quirky job listing (e.g. @Airbnb @beehiiv @netflix)

Happy brainstorming! https://t.co/8M1mXlty5j

[L @laura_e10]

Came across this extensive list of 100+ fun marketing ideas from @TomOrbach.

For the marketers & even non-marketers in my network, you are guaranteed to find something you can use in here.

A few that jumped out at me:

🎮 Gamify your onboarding like @twilio

[L @laura_e10]

@AmandaMGoetz In!