Laura Busche, PhD

Brand strategist. Author of @leanbranding. MA in Design Mgmt @SCADdotedu PhD in Psychology [email protected] Sign up for tips ↓

[Laura Busche, PhD @laurabusche]

In customers’ eyes, it’s the same brand building the product they use and the ads that led them to that product in the first place. To them, there are no compartments, no org charts, no project managers. There is only one experience, one #BrandSystem.

[Smashing Magazine 🇺🇦 🏳️‍🌈 @smashingmag]

Enter the Brand System: a shared library that defines the brand’s story, symbols, and strategy. @laurabusche explains how you can help avoid fragmentation, confusion, and exclusion within teams.

↬ Aligning Teams Around A Common Story
https://t.co/UMtnpxIwAY

[Laura Busche, PhD @laurabusche]

@SebastianNohra @millanrussy tienes fandom, spin out 🚀

[Fons Mans @FonsMans]

“Make it feel human”

That’s something I’ve been hearing more and more lately. Clients asking for work that feels hand-drawn, more organic, less polished.

Shapes that aren’t mathematically flawless. Colors that feel grounded and warm instead of hyper-saturated purples and glowy gradients. More texture, more character.

It’s interesting to watch the shift. For years, we leaned heavily into ultra-smooth, gradient-heavy, almost sci-fi aesthetics (Think Stripe, Linear). Everything felt crisp, precise, and digital. But now, as AI-generated design becomes better and more accessible, that kind of perfection feels easier to replicate.

And therefore it stops being special.

Brands are moving toward something that feels more real. More ownable. More personal.

You can already see it happening with brands like Granola. There’s personality in it. It doesn’t scream "look at me". The tone feels grounded.

Personally, I’m all for it.

[Web Design Museum @WebDesignMuseum]

Happy 36th Birthday Adobe Photoshop!

On February 19, 1990, Adobe Systems released a raster graphics editor called Photoshop 1.0.

[Maria Popova @themarginalian]

Self-refinement through the wisdom of the ages – New Year's resolutions from some of humanity's greatest mind: Seneca, Maya Angelou, Alan Watts, Bruce Lee, Carl Sagan, Virginia Woolf, and more: https://t.co/ARPgCsSiGV

[Andrew Wilkinson @awilkinson]

How to Become A Millionaire:

Hire smart people. Pay them well. Leave them alone.

[Laura Busche, PhD @laurabusche]

Sunsets: when you’re truly there, time feels like it bends *just enough* to let you take it all in. Presence expands experience. It brings out the colors in life, the quiet details that algorithms would rather you scroll past 💨🌇

*HEX color codes linked in bio

[Laura Busche, PhD @laurabusche]

@aaron_epstein Up on a screen! 💯

[Susan David, Ph.D. @SusanDavid_PhD]

Emotionally rigid: Keep your head down, one eye on the prize, the other on the bottom line, no matter the cost.

Emotionally agile: Realize your circumstances have evolved, and make a values-aligned choice to change course.

These questions can help you reevaluate your goals.

[Justin Welsh @thejustinwelsh]

Everyone's looking for the hack and the hack is patience.

[Laura Busche, PhD @laurabusche]

It's begun: as if our collective manners weren't already messed up, here comes,

Humans prompting each other.

We're EI, not AI. Do better.

[Amanda Goetz @AmandaMGoetz]

Once you reframe discipline as self love, everything changes.

You wanted to get up early to write?
Love yourself enough to do it.

You wanted to get to the gym?
Love yourself enough to do it.

You wanted to build your side hustle?
Love yourself enough to do it.

[Laura Busche, PhD @laurabusche]

If you're going through one of those days where you just need someone to say "I see you, you're doing great", that someone is you.

I repeat: that someone is you.

[Laura Busche, PhD @laurabusche]

There it is, hiding in plain sight, the unmistakable mark of a lasting brand: caring. Caring profoundly. Caring for customers, team members, suppliers, the world. Caring so much that the world cares back.

ft. @iamjohnmackey ‘s #consciouscapitalism

[Laura Busche, PhD @laurabusche]

@Dan_Cassaro Grow your way, Young non-Jerks 👏

[Maria Popova @themarginalian]

“Character — the willingness to accept responsibility for one’s own life — is the source from which self-respect springs.”

Remembering Joan Didion, who left us two years ago today, with her classic on self-respect https://t.co/eOfr7tQjjY

[Tom Peters @tom_peters]

“10 leadership musts for 2024.” Etc. Etc. Etc. Forget it. Just act on/obsess on these 14 words from Home Depot co-founder Ken Langone: “The two most powerful things in existence: a kind word and a thoughtful gesture.”

[Laura Busche, PhD @laurabusche]

We’ll keep doing what we do in the unique ways in which we do it because this is who we are. The right people will find us.

But let us never lose ourselves.

[Laura Busche, PhD @laurabusche]

My 5 favorite Christmas fonts this year 🎄✨

All linked below if you’re feeling ready to play 🧩 
https://t.co/NbvuKnh4G7

[Laura Busche, PhD @laurabusche]

@paulg Same Don Quixote, different you. Go ahead and read it 10 times — it’ll never hit the same ✨