Marketing procurement leaders can help their colleagues deliver on #sustainability goals & boost their standing as strategic advisors. Here are 11 actions marketing procurement teams can take right now: https://t.co/zKhzMyGxNw
Marketing procurement can play a huge role in delivering a more diverse range of suppliers for brands & driving meaningful change, writes @lauraforcetti. WFA’s Global Sourcing Board offers solutions to ensure supplier #diversity: https://t.co/lmUSjYT3g2
We asked chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing & digital policy agendas: https://t.co/1lpyiwiQmc
Massive thanks to @PratikThakar_, @gerrygdangelo, Prachi Prasad, Tracy Allery, @JacsfromCyprus, @SantaSmokes, Astrid Williams
WFA's #ProjectSpring has been named Media Person of the Year (2020) by @IDComms!🙌
Project Spring is a first-of-its-kind guide designed to help companies transform the actions and perception of the marketing procurement function.
Get your free copy at https://t.co/LJpWm5maqh
At WFA, we help our members overcome the big & ever-changing challenges of a multinational role. Here's a 1-minute video that explains who we are in a nutshell: https://t.co/xTUD7Ixjsv | A big thank you to @scriberian for the great animation!
Artificial intelligence, programmatic and Internet of Things are the main areas of emerging skills gaps in marketing teams, finds WFA & @Circus_St study: https://t.co/tCDIKk177L
Transparency, talent and transformation of the global marketing procurement function were top on the agenda at yesterday's WFA Sourcing Forum in Luxembourg, kindly hosted by Vodafone. More info on our Sourcing Forum: https://t.co/r2Kvyk0bT6