L Shulman Derousseau

#PR & #SocialMedia exec. Animal lover. Mom of three (two furry, one human). My views on this page are mine and mine alone.

[L Shulman Derousseau @LaurieDerous]

A bright spot in the news cycle today... #client #JifvsGif

[Jif® Peanut Butter @Jif]

This is what #JIFvsGIF diplomacy looks like. May as well call it the G-neva Convention. #SteveWilhite #TheOG

[L Shulman Derousseau @LaurieDerous]

What side of the debate are you on? @Jif is peanut butter, while a #GIF is a looping animation. End. of. story. #jifvsgif #client

[Anne Wojcicki @annewoj23]

We've heard from many of our customers that they would like to see 23andMe help reunite family members that were tragically separated from each other. Connecting and uniting families is core to the mission of 23andMe. We would welcome any opportunity to help.

[L Shulman Derousseau @LaurieDerous]

.@kaplowcomm's Chief Strategy Officer, @randiliodice, discussed ways to keep the human touch in #digital #storytelling. #DigidayAgency

[L Shulman Derousseau @LaurieDerous]

"Don't be an ignorant practitioner." Our job is to understand the 92% of Americans that don't live in a big city. #DigidayAgency

[L Shulman Derousseau @LaurieDerous]

@LRCurler @Digiday You did a great job!

[L Shulman Derousseau @LaurieDerous]

"Every time it's on strategy and in service to a client's business, it's advertising." - Susan Credle #DigidayAgency

[L Shulman Derousseau @LaurieDerous]

Excited to be at the #DigidaySummit with @randiliodice this week as we discuss the state of the industry.

[CEW @CEWinsider]

"The experts told me one thing - my gut told me otherwise. I risked everything to do things differently." - Jamie Kern Lima, @Itcosmetics ✨

[CEW @CEWinsider]

"We can't afford to not give back. That's what I'm most proud of." - Maureen Kelly, @tartecosmetics ✨ #CEW #AchieverAwards

[L Shulman Derousseau @LaurieDerous]

Brands that have souls are the ones people are drawn to - @LizKaplow Thanks to @GlossyCo for the great podcast! https://t.co/nCDAN4gYdQ

[L Shulman Derousseau @LaurieDerous]

Please shop for a cause very near and dear to my heart! Proud to work with @CancerAndCareer. https://t.co/lGszTcRoCc

[Cancer and Careers @CancerAndCareer]

Thnx @KAITARONI from @peoplestyle for sharing the news about @qvc @CEWinsider #beautywithbenefits broadcast on 5/18! https://t.co/u5e4GrWm5B

[L Shulman Derousseau @LaurieDerous]

Kudos to @hilarymilnes and @JillManoff for hosting an informative and very enjoyable #GlossyHotTopics event! @glossyco #datastrategy

[L Shulman Derousseau @LaurieDerous]

Luxury is about personalization and the anticipation of needs -@OrchardMile #glossyhottopic

[L Shulman Derousseau @LaurieDerous]

Did you know, there are more active users in the top 4 chat apps than in the top 4 social apps - @Kik #glossyhottopic

[Hilary Milnes @hilarymilnes]

At Glossy's Hot Topic event, @MGemi pres Cheryl Kaplan: "customers tell us what they want because they know how quickly we can respond."

[L Shulman Derousseau @LaurieDerous]

Your inbox says a lot about who you are – maybe you "like" Ferrari on FB, but email shows that your Ferrari needs a tune up. #glossyhottopic

[L Shulman Derousseau @LaurieDerous]

We have to find consumers where they are, rather than where we want to be. #glossyhottopic

[L Shulman Derousseau @LaurieDerous]

Just because something resonates with the press doesn't mean it works for consumers. #glossyhottopic