Laurence Khan

15 yrs comms & digital across 4 continents🌎. Campaigns with: HK Strategies, Beto for TX ‘18 @BSD @CZI @EdelmanPR @Google @UN @McKinsey @Ogilvy

[Laurence Khan @laurkha]

2.2% of U.S. adults are responsible for 80% of tweets.

[Jesse Lehrich @JesseLehrich]

only 22% of U.S. adults use twitter – and 80% of tweets come from 10% of those users.

so... 2.2% of U.S. adults are responsible for 80% of tweets.
https://t.co/OuN5goONWH

[Derek Thompson @DKThomp]

In the new Reuters 2026 News survey, social media has eclipsed traditional TV and news websites as the top source for news in America

It’s funny bc I tend to think of my twitter posts as shaggy dress rehearsals for my essays and podcasts — which are not only where I flesh out all my thinking, but also how I earn a living — but from an audience- information perspective, it might be the other way around: I write articles and make podcasts to give myself time to post, and the vast majority of my followers get my analysis from my posts, which collectively serve as the iceberg cap that is often the only thing most people see of my work

[Michael Kruse @michaelkruse]

David Plouffe says campaigning at this point is basically just nonstop content creation. https://t.co/OxOOH9MH2P

[Scott Maxwell @Scott_Maxwell]

A So. Fla "news" site is exposed for nonexistent journalists producing AI-generated content.
It was wild.
Really, though, it's just the latest "news" scam in a state full of them, many promoting paid political propaganda.
(w/big credit to @TheFloridaTrib)
https://t.co/37nXeGGnfk

[Maggie Miller @maggiirosee]

Saying it now for 2028: Hire Digital Directors BEFORE launch

[Amanda Litman @amandalitman]

Campaigns will need to have a theory of attention on how to reach these people (and throw a bunch of ads on TV or streaming isn’t gonna cut it). Could be organic social, could be influencers, could be IRL, could be something else entirely - but the old playbook isn’t enough.

[Zachary Donnini @ZacharyDonnini]

FL SD-14
Electorate (registration): 🔴 R+9
Result: 🔵 D+0.5

FL HD-87
Electorate (registration): 🔴 R+10
Result: 🔵 D+2.4

[Antonio Esparza @AntonioAEsparza]

In just 6 months, the Talarico social media program earned 720+ million organic views.

We built @TeamTalaricoHQ from 0 followers to 1 million.

We launched @TalaricoEspanol to reach Spanish speaking voters.

This is what winning in the new media environment looks like.

[Patricia Colón @colon_patriciaa]

“Social media is the campaign’s first priority, ahead of press coverage and fundraising: it reaches voters directly, and it spurs donations online."

When you invest in digital, the results pay off.
https://t.co/8euZhVOB7B

[Carlos Eduardo Espina @Carlos_E_Espina]

Following Talarico’s win last night, I was mentioned in the Wall Street Journal as a key piece in his strong support among Latinos. A huge honor and I can’t wait to continue supporting @jamestalarico 👏❤️

[Rachel Karten @milkkarten]

some social teams will soon resemble hollywood studios

[Kyle Tharp @kylewilsontharp]

@Carlos_E_Espina @jamestalarico Will it pay off?

“It shows a different way campaigns can work with creators,” Espina says. “Most treat creators as mouthpieces, like saying ‘This is the message, amplify it,’ with not much back and forth. [With Talarico] it’s both ways.

Read more:

https://t.co/Of6tbFbiJ6

[Dan Pfeiffer @danpfeiffer]

Any campaign not doing this stuff is using an out dated playbook

[Jeremiah Johnson 🌐 @JeremiahDJohns]

The rise of looksmaxxing memes and drama is effectively social media creating a decentralized, distributed form of soap opera/pro wrestling.

[Bud Kennedy / #ReadLocal @BudKennedy]

From Joe Rogan to Colbert, @jamestalarico’s campaign has done as good a job managing a candidate rollout as I ever remember. There was more organic demand for Beto at first but Talarico’s media seems to be earned, and it counters @JasmineForUS Crockett’s well-deserved TV fame. #txsen

[Laurence Khan @laurkha]

“Research has consistently shown that outrage gets rewarded disproportionately on social platforms. It draws attention and drives engagement, and over time everyone gets conditioned to learn the same lesson. Platforms, advertisers, creators, and users. Anger pays best.”

[Rebecca Rowan @TheRebeccaRowan]

The Rage Machine: Anger feels righteous. It's viral. It wins elections. But it's also burning us out and turning neighbors into enemies.

https://t.co/lSudYNX7Pj

[David Gilbert @daithaigilbert]

EXCLUSIVE

New research shows for first time the impact influencers have on politics. Key findings:

• Creators are more impactful than traditional media
• Apolitical influencers have more impact
• Regular social media use pushes users to the right

https://t.co/3Oj46kbauP

[Tim Padgett @TimPadgett2]

VERDAD-ero: A new A.I. app monitors Spanish-language radio's chronic misinformation. @MGuzman_Detroit Our @WLRN report.https://t.co/YcJwXNY5yt

[Parker Butler @parkerpbutler]

Follow along 👀

@TeamTalaricoHQ

[Democratic Wins Media @DemocraticWins]

BREAKING: James Talarico just owned Fox News so hard that they ended the interview. This is amazing.