Brand & Marketing Designer | I help brands craft high quality visual designs that boost visibility and drive sales | I bring creative ideas into reality
Chelsea Football Club is delighted to announce the appointment of Xabi Alonso as Manager of the Men’s Team.
The Spaniard will begin his role on July 1, 2026, having agreed a four-year contract at Stamford Bridge.
Welcome to Chelsea, Xabi!
The problem started when I said "e choke" in a meeting.
My colleague Linda from accounting paused mid-slide. She said, Is everything okay with your throat?
I said, No, Linda, it means the numbers are impressive.
She wrote that down. She literally wrote it down. Three days later she told our boss the quarterly projections were choking her. HR got involved.
I work in Toronto, in a glass office where the only other Nigerian is a man named Tunde who has completely assimilated. The kind who pronounces "schedule" like he invented the language. He avoids me in the breakroom because I remind him of jollof rice and his mother's expectations.
So I suffer alone.
Last month I told a project manager that the deadline was giving me wahala. He emailed my supervisor asking if wahala was a vendor we needed to loop in. I now have a meeting on Friday about clarifying communication styles.
The worst was when I said "abeg" to an intern. She thought it was a new productivity tool. She searched the internal software catalogue. By Tuesday, IT had opened a ticket.
I tried explaining slangs to my coworkers once. Big mistake. Now every Monday morning, Kevin from sales greets me with "How far?" but he says it like "How far, my good man?" and waits for a response as if I am a foreign exchange student he is sponsoring.
Linda has started saying "e choke" whenever she completes a spreadsheet. She does finger quotes around it. She has made a PowerPoint slide titled "Nigerian Business Expressions for Cross-Cultural Synergy."
I sat Tunde down last week. I said, Tunde, you need to help me. They've weaponized our entire lexicon.
He adjusted his cardigan. He said, I'm sorry, I don't really speak it anymore.
I said, You were born in Owerri.
He said, That was a long time ago. He stirred his green tea. No sugar. No milk. Just assimilation and regret.
Yesterday I overheard my boss on a client call. She said the deal was giving her gbe body. I had told her "gbe body" means being alert. She now uses it to mean proactive. The client loved it. They want it in the brochure.
I have created a monster.
The office Christmas party is next week and Kevin told me he is planning to say "shey you dey whine me" during his toast. He has been practising pronunciation with a YouTube video titled "Speak Nigerian in 5 Minutes."
I will not be attending.
Every diaspora office has one person fighting for their slangs and one Tunde drinking green tea pretending he cannot remember the taste of chin chin.
Life's so private, no one knew I built my first sales AI agent a few days ago 🙂↔️.
Anyways, happy New Month, Lovelies❤
May this month be filled with a lot of job opportunities, Amen
During Professor Balogun’s tenure as VC, it was clear as day that the green lawn was more important than our studentship.
If you cross the lawn, you will graduate the next hour.
They will dress you in gown and call the whole school to come and do hip-hip-hop hurray for you 🤣
During Professor Balogun’s tenure as VC, it was clear as day that the green lawn was more important than our studentship.
If you cross the lawn, you will graduate the next hour.
They will dress you in gown and call the whole school to come and do hip-hip-hop hurray for you 🤣
"I didn’t mean to undervalue anybody" — Gospel singer Moses Bliss reacts to backlash over his flyer challenge; pledges to reward 5–10 of the best designs.
We did a thing in class. Generated a brief, used AI to visualize a fitting shoe style, and created these designs as a way of learning the anatomy of swiss and editorial design.
Shoe Name:
AURELIA Sculpt Heel
I’ve actually tested this myself.
There was a time I charged ₦50k–₦60k per flyer.
But let’s be honest, long term, that model doesn’t really work in Nigeria.
At some point, the client will realize:
“I can get this cheaper elsewhere.”
Or they’ll just pay a designer monthly on retainer instead.
That’s the reality.
Flyer design alone is not a strong standalone service here.
Even the designers charging that range are usually adding motion design or extra deliverables to justify it.
And even with that, the market is still not deep enough yet.
Ask yourself honestly:
How many ₦100k flyers can you realistically close in a month?
And how many of those clients will come back consistently?
Except you’re working with clubs or entertainment brands, demand is not stable.
So I had to rethink things.
I focused on:
• Adding more value (motion design, strategy)
• Targeting international clients
• And moving into brand design
Now I charge ₦1M+ per project and don’t need volume to survive.
If you’re a flyer designer:
Don’t just shout ₦100k pricing because Twitter said so.
Skill up, expand your offer, or reposition.
Because flyer design alone won’t carry you long term.
Three years down the line, the growth is evident. The designs are better, the thinking is sharper, and the journey continues.
Sometimes, the feedback that hurts the most is the one that helps you grow the most.
#throwbackthursday
What truly made the difference was how I chose to receive that feedback. Instead of letting it discourage me, I used it as an opportunity to improve and grow as a designer.