Lawrence

[Michael Patrón @michaelpatron0]

Seen prob 20+ Amazon sellers mention this new UX Issue. Any chance @amznsellerhelp could update us on this? Amazon is basically trying to collect reviews when customers return an item which doesn't seem to make any sense for sellers or Amazon. Sellers are seeing ratings...

[Prue Millsap @MillPrue]

If your product reviews have been getting worse on Amazon, here is why: When a customer is returning your product, they are asking them for a review. They don't do this when the customer keeps your products.

I guess they prefer us to have worse reviews? Another poor decision😠

[Eugene Khayman @EugeneKhayman]

I genuinely don’t understand what Amazon is thinking with this one.

A few weeks ago, sellers started noticing that Amazon is now prompting customers to leave a star rating while they are returning a product.

Think about the selection bias here.

You are asking for a product rating at the exact moment a customer has decided they don’t want the product.

Of course those ratings are going to skew negative.

Over enough volume, this has the potential to systematically pull down the star ratings of legitimate products across Amazon.

And the sellers most exposed are the ones actually playing by the rules.

If you refuse to manipulate reviews, you have no way to offset a new stream of ratings being collected from customers during one of the most negative moments in their entire purchase journey.

Meanwhile, sellers willing to use black hat tactics to protect their ratings have an even bigger advantage.

How is that good for the marketplace?

I don’t know what the logic is here.

Is Amazon trying to push more sellers toward returnless refunds?

Is there some broader strategy around its paid review programs?

Or did nobody fully think through what happens when you insert a review request directly into the return funnel?

Whatever the reason, this is another unilateral marketplace change that can materially affect the economics of thousands of businesses.

Ratings drive conversion. Conversion drives organic rank. Lower conversion means more advertising just to maintain the same sales.

And eventually sellers start asking a very simple question:

Why launch my next product on Amazon?

That is the part Amazon should care about.

We want Amazon to remain the best marketplace in the world to build great products. But changes like this make legitimate sellers increasingly hesitant to take the risk of launching something new.

This also seems like one of the easiest things Amazon could reverse.

There isn’t an obvious fee attached to it. There isn’t some massive infrastructure change required.

Just stop asking customers to rate products while they’re returning them.

It would be a small change for Amazon.

But it would send a pretty meaningful signal to sellers that Amazon is listening.

[Eugene Khayman @EugeneKhayman]

https://t.co/IxemSJaxqO

[Shinghi @ShinghiD]

Amazon is reviewing whether or not to have SPAPI apps be required to delete data after 18 months.

To me, as both a brand owner and now an app developer, this is like asking Amazon to delete earnings beyond 18 months.

As much as this data is Amazon's, it is also the seller's data. To me, it's critical to understand the growth of your business beyond a time horizon of just 18 months. So much of ecommerce is understand the ebbs and flows of the business and its seasonality. It is also critical data when the day comes to value your business for an investor or for a purchase, etc. Higher valuations for Amazon businesses drive the flywheel of more people wanting to create Amazon businesses.

It's also important for Amazon to understand that most sellers, especially at the smaller scale, rely on apps to store historical data. They are not downloading reports, creating their own data warehouses, storing this data, or tracking it themselves. They almost entirely rely on apps at a fair price to do this for them. When the apps have to delete the data, they lose all their data.

I would like to ask that Amazon reconsider this requirement. @amznsellerhelp

For reference, @tobi and Shopify give you full historical data.

@yodayee @ByoungSFL @Molson_Hart @michaelpatron0

[Lawrence @lawrenceh001]

@recap_david MOTION

[David Roberts @recap_david]

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No more expensive video shoots or wondering if your product photos are converting.

[Lawrence @lawrenceh001]

@SinemiaSupport it's been three days of this error when trying to reserve advanced tickets. I've tried emailing with no response. Can I get some help?

[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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[Lawrence @lawrenceh001]

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