For friends who may not be familiar with Korean soju and soju brand ambassadors...๐ค
In Korea, being a soju brand model is considered one of the most iconic roles in advertising. Typically, the star chosen is someone with the highest level of public recognition and general likability at that time. Actors or singers who feel familiar and approachable to people of all ages are usually selected, and overall public image and trustworthiness matter more than the size of a fandom alone.
Since soju is one of the most commonly consumed alcoholic beverages in Korea, its advertising focuses less on the product itself and more on conveying a friendly and natural lifestyle and atmosphere. For this reason, brands tend to choose celebrities who can drive trends and public attention, while still being widely accepted across different generations without resistance.
Because of this, a model in alcohol advertising is not really there to show โhow much they drink,โ but rather to represent the mood and lifestyle that the brand stands for. In other words, what matters most is someone who feels comfortable to be around and conveys a positive image, rather than someone associated with heavy drinking or an unstable drinking image.
Especially at a time when Jinro is aiming to become more familiar to consumers around the world and strengthen its global competitiveness, Taehyung not only embodies all the qualities traditionally required of soju models in Koreaโsuch as mass appeal, likability, and a friendly imageโbut also possesses an overwhelmingly strong global influence.
Considering all of this, I truly think Jinroโs choice of him as their global ambassador is an excellent one!
@cherishmytae he said he won't react to any other bts members embarrassing, and the fact that under the post Armys still asking for other members?like he already said he won't do that let it go lmaooo
Jinro chose Taehyung as their Global Brand Ambassador, the world's No. 1 soju brand, ranked as the world's best-selling spirit for 25 consecutive years by the UK beverage trade publication Drink International
Since its launch in 2019, Jinro cumulative sales every month surpassed 2.6 billion bottles, equivalent to 12 bottles sold every second, firmly establishing Jinro, alongside Chamisul, as one of Korea's leading soju brands
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro
[INFO] Taehyungโs first ever Global Brand Ambassador announcement is now live across all official Jinro Instagram accounts. Please engage!
๐ https://t.co/j3zMWmqnfa
๐ https://t.co/9T89NCAJBD
JINRO AMBASSADOR TAEHYUNG
#TaehyungxJinro