Luke

Building @LogoLattice to make the best in browser logo creator 🎨

Building @FlowInvoice so you can get paid faster and stress less 💰

[Luke @ldo_dev]

Creating a new logo shouldn't take ages.

I wanted something fast, simple and free.

So I built Logo Lattice.

100% free.
100% browser based.
100% ownership of creations.

Link in first comment 👀

[Luke @ldo_dev]

@tinytechfox @LaunchChair they're so difficult 😭

[Luke @ldo_dev]

Your message got me thinking

You came in wanting to make something simple quickly and got dropped into a complete workflow.

Changed onboarding quite a bit:

Multiple tutorials now, not just the cube one. You pick a path based on what you want to make

Added a simple circle logo tutorial that walks you through a clean logo in a couple minutes, including concentric rings, no isometric grid needed

Basically trying to get people to that first "oh nice, I made something" moment much faster

No pressure to try it again, but if you do I'd be curious whether it feels closer to what you expected. Your feedback was really useful 😊

[Luke @ldo_dev]

Generated logos are worthless if you can't edit them

That's the whole point of Logo Lattice. AI gives you a starting point, then you move elements, tweak shapes, change colours

But our AI-generated logos used to break in frustrating ways. Layers drifted, shapes rendered invisible and elements landed wrong

Not good enough

So I rewrote the entire SVG pipeline

Now when you generate, we use @QuiverAI's Arrow model then run it through a completely rebuilt vectorisation system:

→ Single coordinate system across all layers
→ Correct positioning + alignment by default
→ Automatic fill handling (no more invisible shapes)
→ Clean editable paths instead of fragments
→ SVG imports become editable layers (paths, circles, rectangles, polygons)

Every generated logo now lands as something you can genuinely work with

No broken layers. No weird positioning

Just editable logos that behave 🎯

[Luke @ldo_dev]

@yusukelp imagine, would be nuts

[Luke @ldo_dev]

@yusukelp we did it!

[Luke @ldo_dev]

@yusukelp Would love to hit 80 signups!

[Luke @ldo_dev]

@putrikarunian Glad you think so, it's been a little passion project of mine for the last couple weeks 😊

[Luke @ldo_dev]

You're right. "Here's a pen, draw your own damn logo" is exactly the failure mode I'm trying to avoid 😅

What kind of logo were you trying to make? Company type, style, rough idea?

The tutorial examples in there lean toward geometric and square. I might be overfitting to how I use the product

If there's a gap between what people expect to make in 2 minutes and what the app helps them do, I want to close it

This kind of feedback is exactly what I need to fix onboarding, so thank you for that!

[Luke @ldo_dev]

@reichelonstuff I will definitely have to give it a go. I've been meaning to but still stuck in next.js brain 😂

[Luke @ldo_dev]

Thanks for trying it and being honest

You shouldn't have ended up wondering if you needed Studio just to draw circles. Drawing, editing and SVG export are all free. Studio is just for cloud projects, AI tools and extra exports

Reading this back, I think the real issue is the app didn't get you to a quick win fast enough. If three concentric circles felt frustrating, that's a UX problem on my end

Circles are in the Shape tool (not Draw), which I clearly haven't made obvious enough

Appreciate you calling this out. Going to use it to fix onboarding 😊

[Luke @ldo_dev]

@JacobCounsell @LaunchChair Loooks incredible man 🍻

[Luke @ldo_dev]

@mrterrycarson I’ve thought about byok a little bit. I’m not sure how I would fit it into the current monetisation model though. I’d want to make it worth while for the user and myself, rather than just giving the service for free you know?

[Luke @ldo_dev]

@_annakulina I was actually kinda impressed. I figured out I could plug my work pc (no wifi), into my personal pc (wifi) with ethernet, and then tether my home pc to my phone's 5g. It blew my mind 😂

[Luke @ldo_dev]

Sure, there's nothing wrong with doing it that way, and it works for a lot of people. I've been doing that myself for a long time too.

But that's the workflow I'm trying to avoid. The PNG to tracing step is what takes up a lot of my energy when making logos.

Logo Lattice starts from structured vector geometry on a snapped grid, especially isometric, so edges stay parallel, exports are clean SVG, and you can actually edit the mark.

Neither way is wrong, it just depends on what suits you better 😊

[Luke @ldo_dev]

@zuess05 @Taniyatweets_ You have to install your cursor now???

(i'm joking - could you imagine 😆 )

[Luke @ldo_dev]

@farrux_hewson @zuess05 Mine is DodoPayments, can't wait to claim my $6 😆

[Luke @ldo_dev]

Generated logos are worthless if you can't edit them

That's the whole point of Logo Lattice. AI gives you a starting point, then you move elements, tweak shapes, change colours

But our AI-generated logos used to break in frustrating ways. Layers drifted, shapes rendered invisible and elements landed wrong

Not good enough

So I rewrote the entire SVG pipeline

Now when you generate, we use @QuiverAI's Arrow model then run it through a completely rebuilt vectorisation system:

→ Single coordinate system across all layers
→ Correct positioning + alignment by default
→ Automatic fill handling (no more invisible shapes)
→ Clean editable paths instead of fragments
→ SVG imports become editable layers (paths, circles, rectangles, polygons)

Every generated logo now lands as something you can genuinely work with

No broken layers. No weird positioning

Just editable logos that behave 🎯

[Luke @ldo_dev]

@vladsazonau Thank you Vlad! Huge update 🔥

[Luke @ldo_dev]

@zuess05 I can't imagine ever doing that either lmao