Himran Zerhouni

I build client acquisition systems for web3 companies

[Himran Zerhouni @le3imran]

I don't sell Web3 anymore.

I architect how Web3 operators find their next buyer.

After 6 years and 5 chairs in this industry, here's what I finally got right.

🧵

[Himran Zerhouni @le3imran]

Offer is king.
Target is queen.
Deliverability is the castle.

No castle, no kingdom.

Your perfect offer to your perfect target doesn't matter if your emails never land.

[Himran Zerhouni @le3imran]

@filipscaleson yeah would be great!

[Himran Zerhouni @le3imran]

I don't sell Web3 anymore.

I architect how Web3 operators find their next buyer.

After 6 years and 5 chairs in this industry, here's what I finally got right.

🧵

[Himran Zerhouni @le3imran]

@malakhovdm true

[Himran Zerhouni @le3imran]

GTM is the new PMF.

5 years ago, building a decent B2B product was hard. The teams that shipped first won.

PMF was the rare thing.

Today every founder can ship a credible product in 2 months with AI. Building stopped being the moat.

The new bottleneck is distribution.

Who you reach, how, and why they pick you over 50 other tools that do roughly the same thing.

Founders are still spending 2 months on product and 2 weeks on GTM.

That ratio is exactly backwards in 2026.

[Himran Zerhouni @le3imran]

@vaaselene exactly, at some point you build enough leverage that results stop scaling with effort

[Himran Zerhouni @le3imran]

Your GTM is broken if you can't answer one question in 10 seconds:

Who is this for, and why now?

Everything else is noise

[Himran Zerhouni @le3imran]

@EmailCopyJames True

[Himran Zerhouni @le3imran]

I joined Web3 six years ago because of one promise:

Decentralization. Freedom. An alternative system that gives you back independence and power.

That's what got me in. That's what got most of us in.

Look at the industry today.

What actually keeps it alive isn't DeFi degens or DAO experiments.

It's stablecoins. It's RWA.

It's the parts that look most like traditional finance, wearing a thin crypto layer.

I'm not saying that's bad. It is real progress.

But it's not the revolution we believed in.

The interesting question for 2026 isn't "is the bull market  back?"

It's: do we still care about the original promise, or have we quietly accepted that what works is centralization with better wrapping?

[Himran Zerhouni @le3imran]

@Kelvincreates true, ppl want real apps with a real use cases

[Himran Zerhouni @le3imran]

@palashshah bc the brand lends you its authority. you're seen as the expert externally even while you feel like you know nothing internally

[Himran Zerhouni @le3imran]

@zeldapoem That's a common trait among the best performers in any field, consistency compound over time

[Himran Zerhouni @le3imran]

@filipscaleson prime time for life

[Himran Zerhouni @le3imran]

@filipscaleson thanks man

[Himran Zerhouni @le3imran]

@PeterDiamandis we forget we're standing in the middle of history happening in real time.

the rate of change right now is unlike anything before it

[Himran Zerhouni @le3imran]

@tailopez talent can be a trap. when things come easily, the hunger to work never develops and the gift goes to waste

[Himran Zerhouni @le3imran]

@rayyanfkhan you'll go faster with vc money but you'll lose a part of the pie

[Himran Zerhouni @le3imran]

@nikkifrommia how did it perform?

[Himran Zerhouni @le3imran]

@AditiRajasthan it will test your mental toughness

[Himran Zerhouni @le3imran]

@amarifields_ it's a lead gen approach, you need to stack "nos" to have the "yes"

[Himran Zerhouni @le3imran]

@iamVictorKann usually if the answer is known it's too late. you gotta take the risks, it's part of the game it advance in uncertainty