I don't sell Web3 anymore.
I architect how Web3 operators find their next buyer.
After 6 years and 5 chairs in this industry, here's what I finally got right.
🧵
Offer is king.
Target is queen.
Deliverability is the castle.
No castle, no kingdom.
Your perfect offer to your perfect target doesn't matter if your emails never land.
I don't sell Web3 anymore.
I architect how Web3 operators find their next buyer.
After 6 years and 5 chairs in this industry, here's what I finally got right.
🧵
GTM is the new PMF.
5 years ago, building a decent B2B product was hard. The teams that shipped first won.
PMF was the rare thing.
Today every founder can ship a credible product in 2 months with AI. Building stopped being the moat.
The new bottleneck is distribution.
Who you reach, how, and why they pick you over 50 other tools that do roughly the same thing.
Founders are still spending 2 months on product and 2 weeks on GTM.
That ratio is exactly backwards in 2026.
I joined Web3 six years ago because of one promise:
Decentralization. Freedom. An alternative system that gives you back independence and power.
That's what got me in. That's what got most of us in.
Look at the industry today.
What actually keeps it alive isn't DeFi degens or DAO experiments.
It's stablecoins. It's RWA.
It's the parts that look most like traditional finance, wearing a thin crypto layer.
I'm not saying that's bad. It is real progress.
But it's not the revolution we believed in.
The interesting question for 2026 isn't "is the bull market back?"
It's: do we still care about the original promise, or have we quietly accepted that what works is centralization with better wrapping?