Marino Petriccione

Founder, creationloop. Building LeadReceipts: a receipt on every Salesforce lead, who acted, why, what it cost. Building in public.

[Marino Petriccione @leadreceipts]

With https://t.co/8MTw3mVVrW you can see every change to your leads, and the outcomes they are tied to, for the life of the lead.

Each lead also gets its own agent that works for only that lead. 
Its memory is the lead's signed history, so it acts on what actually happened, not on what it guesses.

So when someone asks:
What changed this?
Who approved it?
What did it cost?

You can show them. 
Every record carries its provenance, and that history connects to the outcomes it produced, so the next decision is better than the last.

Data-driven RevOps.

[Marino Petriccione @leadreceipts]

Agencies that deliver qualified leads: tired of arguing the result with your clients?

LeadReceipts gives every lead a receipt that follows its journey with your client. Their sensitive data stays inside their walls.

You get the attribution you deserve.

[Marino Petriccione @creationloopceo]

Lots of claims in the b2b GTM data space.

I built something that holds them accountable.

https://t.co/csyda5E3zs

[Marino Petriccione @creationloopceo]

This isn’t another GTM tool.

You have plenty of those.

This is the tool that finally proves the value of the ones you have.

The ROI of your martech stack.

The ROI of your agents.

https://t.co/csyda5E3zs

[Marino Petriccione @leadreceipts]

Before an AI agent can work on your Salesforce leads, someone in RevOps should decide how much it can spend and what it needs approval for. And all this data should be tied back to the lead.

https://t.co/f4CJZRn5NR

[Marino Petriccione @leadreceipts]

Before an AI agent can work on your Salesforce leads, someone in RevOps should decide how much it can spend and what it needs approval for. And all this data should be tied back to the lead.

https://t.co/f4CJZRn5NR

[Marino Petriccione @leadreceipts]

@thecamjwright If an AI SDR works from Salesforce data, RevOps needs to see what it changes there. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set caps before runs.

[Marino Petriccione @leadreceipts]

@brendanjshort When CROs put agents inside Salesforce, RevOps still needs a trail on each record. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set the caps before the run.

[Marino Petriccione @leadreceipts]

@BenyaminHolley @noahadelstein When GTM agents write into Salesforce's data model, RevOps still needs a trail on each record. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set the caps before the run.

[Marino Petriccione @leadreceipts]

@ForceMgmt For 2027 planning, RevOps needs to see what agents changed in Salesforce. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set caps before runs. Finance can trace agent cost.

[Marino Petriccione @leadreceipts]

@_pksharma That Slack example shows why a record of agent actions matters. LeadReceipts focuses on Salesforce changes: a read-only receipt on every lead, contact, and opportunity showing who acted, why, what it cost, and what happened next. You set caps before runs.

[Marino Petriccione @leadreceipts]

@Eric_lluhen Taking action in Salesforce gets messy with old Flows, duplicates, and mystery fields. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set caps before the run.

[Marino Petriccione @leadreceipts]

@nikomanageslabs When Hunter drafts outreach and updates Salesforce records, RevOps needs a clear trail. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set caps before the run.

[Marino Petriccione @leadreceipts]

@joecashino Show the records behind CAC. When agents touch Salesforce, LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set caps before runs, so finance can trace agent cost.

[Marino Petriccione @leadreceipts]

@tweetangelc When one agent runs ads, Marketo, and Salesforce, RevOps still needs to see what changed on each lead. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set caps before the run.

[Marino Petriccione @leadreceipts]

@kevintpayne When an agent writes to Salesforce, RevOps needs a clear record of its actions. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set the spend cap before the run.

[Marino Petriccione @leadreceipts]

@eltintero Agent cost compounds through planning, retries, and tool calls. An invoice cannot show which leads moved. LeadReceipts puts a read-only receipt on every Salesforce lead, contact, and opportunity: who acted, why, what it cost, and what happened next. Set caps before the run.

[Marino Petriccione @leadreceipts]

Agents now work in your Salesforce. LeadReceipts puts a read-only receipt on every lead, contact, and opportunity: who acted, why, what it cost, and what happened next. You set the caps. RevOps sees why the lead changed. Marketing sees campaign outcomes. Finance reconciles spend.

[Marino Petriccione @leadreceipts]

Introducing LeadReceipts.

Salesforce keeps the record. Every tool keeps its logs. Nobody keeps the receipt.

Now every lead gets one: who acted, why, who approved it, and what it cost. People, Flows, integrations, and agents alike. Read-only. Free to connect. You pay when a lead qualifies.

Three design partners this quarter. https://t.co/Pa3I0rWcOw