Leandre Plouvier

[Leandre Plouvier @leandreplouvier]

@stevewilldoit Dude been waiting for my red card perks for so long @stevewilldoit

[Alex Rush @a1xrush]

@stevewilldoit I still have my red card and am waiting for all the perks I was promised :(

@stevewilldoit

[Alex Rush @a1xrush]

Looking for a savage video editor that specializes in Meta ads

HMU

[Alex Rush @a1xrush]

Hiring a wizard creative strategist for my team

→ Full-time (remote)
→ Performance based incentives & uncapped bonuses for winning ads
→ Work alongside a team of killers

I manage multiple 7-figures per month in Meta ad spend, and need a savage to help us pump out winners.

Reply if this is you👇

[Leandre Plouvier @leandreplouvier]

@a1xrush

[Leandre Plouvier @leandreplouvier]

@ROASHacker Need slave?

[Spencer Scholnick 🧪 @ROASHacker]

Need a creative strategist / video ads expert for my team

HMU

[Leandre Plouvier @leandreplouvier]

@zachtheoldham @1joshhamilton @Meta @Shopify @amazon @Google 🐐

[Leandre Plouvier @leandreplouvier]

@leojamartinez Should I full port 100x leverage on BTC?

[Zach Oldham @zachtheoldham]

Hiring a general startup person

Ops/COS/EA type

Pls dm me if you know anyone. Min $100k base salary

[Leandre Plouvier @leandreplouvier]

@RyanClogg Paid Media - @ROASHacker
Email/SMS - https://t.co/GNtETichmW | Tarun Kamath

[Leandre Plouvier @leandreplouvier]

@zachtheoldham Classic

[Leandre Plouvier @leandreplouvier]

@ROASHacker 🧪

[Leandre Plouvier @leandreplouvier]

@THArrowOfApollo TEST

[Flax Labs @flaxlabs]

Looking for a #ugc creator for a $1000/month - $5000/month brand deal

If you're interested in tech, music, speakers and innovative products this is for YOU!

Like, Comment & fill out our intake form to be considered for the role!
https://t.co/GuJhM7On4j
#UGCcreator #ugccommunity

[Leandre Plouvier @leandreplouvier]

Most Brands Get Upselling and Cross-Selling DEAD WRONG (and it's killing your profits)

Here's what we've learned:

Know the fundamental difference

→ Upselling: upgrading within a product line
→ Cross-selling: suggesting complementary products
→ Both work, but serve different purposes

Focus on solutions, not sales

→ Guide customers to products that truly meet their needs
→ When you nail this, customer satisfaction soars.

Timing matters tremendously.

→ The right offer at the wrong time falls flat
→ Align suggestions with the customer's journey

Let data drive decisions

→Use analytics to understand your customers
→ Personalized recommendations based on behaviour change the game

Embrace simplicity

→ A few relevant suggestions outperform many options
→ Resist the urge to overwhelm

Always prioritize ethics

→ Trust is your most valuable asset
→ Be transparent and put customer interests first

The result? Satisfied customers become repeat buyers and brand advocates, driving sustainable growth.

What's your experience with upselling and cross-selling?

[Leandre Plouvier @leandreplouvier]

Ad-Landing Page Congruence is Critical

Your ads and landing pages must match.

When imagery, USPs, benefits, or offers differ between them, visitors get confused and leave.

Why users bounce: They can't find what initially caught their attention in your ad, or your site looks completely different than expected.

Keep everything consistent across both touch-points to maximize conversions.

[Leandre Plouvier @leandreplouvier]

Social proof is KILLING your conversion rate...

... unless you're doing it right.

One of our most powerful tests ever was stupidly simple. All we did was add "Over 87,600 Happy Customers" to a client's homepage hero.

The results?

✅ +28% conversion rate
✅ +29% revenue per visitor
✅ +$45,448 extra revenue EVERY MONTH

Not a design overhaul. Not fancy animations.

Just seven words that instantly signal "hey, you're not the first person taking a chance on us."

Here's the thing most brands miss: people are scared to be first. When you show real numbers (not vague "trusted by thousands" BS), you're giving visitors permission to buy.

If you've got a big customer base, why are you hiding it? Slap that number front and centre.

What simple test gave you an unexpectedly massive win? Drop it below 👇

Want to know if your site is leaving money on the table?
Schedule your no-cost CRO strategy session at https://t.co/Vt0Vg6GHUb

[Leandre Plouvier @leandreplouvier]

Most CRO is a complete waste of money.

Data tells "What" — But Qualitative Research Reveals "Why"

Numbers alone never paint the complete conversion picture.

While your analytics dashboard might highlight WHERE users abandon your funnel, it can't explain WHY they leave.

And that "why" is the golden key to meaningful optimization.

In our CRO work, we've discovered that combining quantitative metrics with qualitative insights creates the most powerful optimization strategy:

• User testing sessions reveal frustrations that analytics can't capture

• Support tickets and chat logs contain specific language about pain points

• Customer feedback surveys uncover emotional drivers behind purchasing decisions

• Social media comments provide unfiltered feedback about your experience

This balanced approach transforms cold data points into actionable insights.

For example, knowing your product page has a high bounce rate is useful information.

But discovering through qualitative research that visitors are confused by your product options or shipping information gives you the exact roadmap for improvement.

The richest optimization opportunities often emerge from this intersection of "what is happening" and "why it's happening."

Have you incorporated qualitative research into your optimization process?

[Leandre Plouvier @leandreplouvier]

Landing pages aren't automatic conversion generators - they're experiments that require continuous refinement.

I've noticed the brands that successfully scale through landing pages share three fundamental approaches:

1. They embrace constant experimentation - These companies never stop testing. They understand that even their best-performing pages have room for improvement.

2. They ensure seamless integration between ads and landing pages - The most effective brands recognize that these elements must work together as a unified strategy, not as separate components.

3. They invest heavily in understanding customer behaviour - By thoroughly researching what motivates purchases and what creates hesitation, they develop landing pages that directly address these key factors.

The path to high-converting landing pages isn't mysterious or accidental.

It's built on systematic testing, thoughtful coordination between marketing elements, and genuine understanding of customer decision-making.

What landing page strategy has made the biggest difference for your business?