LEARFIELD

We power the connection of fans to the brands and experiences they love through our playbook of media & technology solutions for sports and live events.

[LEARFIELD @Learfield]

Big ideas. Longhorn ambition. 🤘

Proud of our @TexasLSP team for helping bring Bevo Lab to life, connecting Texas Athletics with @DellTech, @googlecloud, and @SHI_Intl to advance sports innovation through AI and analytics.

#HookEm

[Texas Longhorns @TexasLonghorns]

The University of Texas is built on pride and a tradition of winning. Now, Texas Athletics and the McCombs School of Business are helping shape the future of sports innovation through Bevo Lab. By bringing together sports, AI and analytics, Bevo Lab aims to turn data into actionable insights that support how student-athletes and coaches train, prepare and compete. Proud to launch this next chapter alongside Dell Technologies, Google Cloud and SHI. 🤘 #HookEm

https://t.co/ZsTqFGGZl3

[LEARFIELD @Learfield]

A new teammate for the Huskies! 🏀

@UConnHuskies x @NJMIns are teaming up for basketball gameday visibility and The Standard presented by NJM Insurance.

Connected by Learfield’s UConn Sports Properties.

🔗 https://t.co/jDuezRgbuY

#UConn #Learfield

[LEARFIELD @Learfield]

GAME-WINNER FOR THE DUCKS. 🦆

@oregonfootball found the end zone to secure the win over Nebraska, with @VoiceoftheDucks on the call for @UOSportsNetwork.

Turn up this week’s #CallOfTheWeek. 🔊

#GoDucks | #CollegeFootball

[LEARFIELD @Learfield]

Tiger pride, multiplied. 🐯

@multiplicu x @MizzouAthletics:
▪️ 50+ student-athletes
▪️ 50+ NIL activations
▪️ 11.2M social impressions

Watch how the partnership came to life through NIL: https://t.co/VCn07LvNgt

#Mizzou #NIL

[LEARFIELD @Learfield]

Hoosier pride, stitched in. 🔴⚪

@IUHoosiers and @MerchantsBankIN expand their partnership with a five-year jersey patch agreement across all 24 varsity sports!

Debuting Oct. 17 vs. Ohio State.

Read more: https://t.co/lybf8Gb1wV

#GoIU #Learfield

[LEARFIELD @Learfield]

Hilltopper history, stitched in. ⚾🥎

Watch the reveal of @FranklinBankKY as @WKUSports Baseball & Softball’s first jersey patch partner, facilitated by @WKULearfield.

Full story: https://t.co/GoWEGdEE17

#GoTops #Learfield

[LEARFIELD @Learfield]

Historic news for Drexel Athletics 🏀

Working with Dragons Sports Properties, @DrexelDragons and @420Steamfitters announced the Dragons’ first-ever jersey patch sponsorship for men’s and women’s basketball.

Learn more: https://t.co/QqQOeEZRZW

#SportsBiz #CollegeAthletics #Philadelphia #Learfield

[LEARFIELD @Learfield]

Panels, new connections, and a reason to celebrate! 👏

Our team joined @_WomenLeaders in Chicago to share ideas and move opportunities for women in sports FORWARD, including celebrating Kim Damron as a 2026 Nike Executive of the Year. 🏆

#WomenLeaders #Learfield

[LEARFIELD @Learfield]

Congratulations to @KimDSports, Learfield President of Sports Properties, on being honored as a 2026 Nike Executive of the Year at the @_WomenLeaders Annual Convention! 👏

Proud to celebrate her leadership and impact across sports.

#WomenLeaders #Learfield

[LEARFIELD @Learfield]

From the end zone to every Mustang uniform. 🐎

@SMUMustangs and @_texascapital are expanding their partnership across all 17 varsity programs, a first for an all-sports jersey patch agreement at a Texas Power Four program.

Proud to help power it.

Learn more: https://t.co/ForPZ0fgvZ

#PonyUp

[LEARFIELD @Learfield]

A first for New York’s Team. 🔴

@StJohnsRedStorm welcomes AlumniFi as its Official Credit Union and first jersey patch sponsor across eight programs, through our St. John’s Sports Properties team.

Read more: https://t.co/0DcLycPzA5

#Learfield #StJohns #AlumniFi

[LEARFIELD @Learfield]

Moving FORWARD together. 💪

The @_WomenLeaders Annual Convention connects great minds and expands opportunities for women in sports. Learfield EVP Deana Barnes @DBarnesTix moderated today’s Power Panel on driving revenue from any role.

#WomenLeaders #Learfield

[LEARFIELD @Learfield]

A UTA alumnus is investing in the next generation of Mavericks. 🏀

@44farms becomes @UTAMavs’ inaugural men’s and women’s basketball jersey patch sponsor in 2026–27. Proud to help bring this partnership to life.

🔗 https://t.co/4gfjstI71o

#BuckEm #Learfield

[LEARFIELD @Learfield]

More visibility for @uabmedicine. More support for the Blazers. 🐉

A five-year expansion with @UAB_Athletics adds basketball jersey logos and football, baseball, and softball helmet branding, developed with Learfield’s Blazer Sports Properties.

Learn more: https://t.co/qsvMtpyoOw

#GoBlazers #Learfield

[LEARFIELD @Learfield]

A first for the Hilltoppers. 🔴 @FranklinBankKY is stepping up to the plate as WKU’s first jersey patch partner, with placement on baseball and softball uniforms.

Proud of @WKULearfield for bringing this partnership to life. #GoTops #Learfield

[WKU Sports @WKUSports]

Through the partnership, Franklin Bank & Trust becomes the first brand to adorn Hilltopper uniforms with jersey patch placement on the chests of WKU's baseball and softball game day threads.

@FranklinBankKY | @WKULearfield

https://t.co/mWw45ytSqn

[LEARFIELD @Learfield]

GAME-WINNER IN RED RIVER. 🎯

@OU_Football knocked off No. 1 Texas with a field goal in the closing moments, with @TRowOU on the call.

Turn up this week’s #CallOfTheWeek. 🔊

#OUDNA | #BoomerSooner | #RedRiverRivalry

[LEARFIELD @Learfield]

An iconic rivalry. A renewed commitment. 🏈

@Allstate renews its title sponsorship of the @RRRivalry featuring @TexasLonghorns and @OU_Athletics. Learfield is proud to help connect brands and fans through this tradition.

Details: https://t.co/zcYuju1kib

#RedRiverRivalry

[LEARFIELD @Learfield]

Welcome Bruce Mosley, our new GM of Davidson Sports Properties! 👏

With 30 years of experience in the sports industry, Bruce will help grow sponsorships, deepen fan connections, and unlock new revenue opportunities for @DavidsonWildcat.

Learn more: https://t.co/NjoAdiHOx5

#Learfield #CollegeAthletics

[LEARFIELD @Learfield]

College gamedays take teamwork. Athletics pros and brand partners: what’s your unofficial gameday title? 🏟️

Vote below. Wearing all four hats? We see you.

#CollegeAthletics #CollegeSports