Learn Performance Marketing

📕 We Are LPM.
⭐️ Giving back gold to the advertising & marketing community.
↪ by @AnthonyStratton

[Anthony Stratton 📈 Growth Marketer @AntStratton]

Have you heard of the term RAINMAKER? 💸

Using a spokesperson that's built massive social value, lets you share in their halo of trust.

Celebrities, influencers, entertainers.

They're our heroes because they've given abundant value without us asking them to. You can do it too.

[Anthony Stratton 📈 Growth Marketer @AntStratton]

IS THE 20% BUDGET RULE REAL?

Got a good performing adset?

Been told not to dramatically change budget?
Maybe stick to 20%?

It's true, the more you change budget the more FB recalibrates the audience you're pacing through.

But! There is no fixed %, it happens on a spectrum 😉

[Anthony Stratton 📈 Growth Marketer @AntStratton]

COST PER LEAD IS NOT THE END OF THE EQUATION.
Here's 4 ways to improve lead conversion rate:

Produce more relevant creative and copy
Exclude low quality lookalikes
Descriptive lander with more friction for low quality leads
Presell with more relevant content for retargeting

[Anthony Stratton 📈 Growth Marketer @AntStratton]

Nobody else can teach you to trust yourself.

If you're thinking about something you want to do.

Don't think twice.

Begin doing it today.

Trust yourself to handle EVERYTHING that comes your way.

[Anthony Stratton 📈 Growth Marketer @AntStratton]

Are you too stretched?
Too many clients with too many demands?

Double your prices.

Keep doubling until 50% of your qualified prospects to turn you down based on price.

Only work with winners that can afford you.

Take less than half as many clients.
Output higher quality work.

[Learn Performance Marketing @LearnPMarketing]

● We need real emotions and personality for a quality video.
● We need real descriptions of how the product is in use.
● We need real reactions after seeing the result of using the product - “Wow!”

Every happy customer is an evangelist waiting to happen 😉

(4/4)

[Learn Performance Marketing @LearnPMarketing]

UGC: User Generated Content.

Incentivise your customers to video themselves talking about the following 👇👇👇

(1/4)

[Learn Performance Marketing @LearnPMarketing]

4. Show the product in use.

5. How do they feel after using the product? How has their life changed?

6. Call to action ("make sure you buy one now!")

... And don't let them forget to follow these guidelines:

(3/4)