Lee Betts

Helping B2B companies generate enterprise sales pipeline by hosting exclusive executive events, where you can get 1-on-1 time with 12-20 of your dream clients

[Lee Betts @leebetts_]

I Built The World's Largest B2B Lead Generation Agency

Here's what agency owners don't want you to know..

In 2026, you can't pay a lead gen agency and acquire customers profitably

I helped over 2,500 B2B companies generate over £1B in sales pipeline, across 62 industries in 20+ countries

Then in 2025, I shut it down

Why did I shut down a business that:

✅ Operated successfully for 8 years

✅ Generated £1B+ in sales pipeline for 2,500+ clients (more than any other B2B lead gen agency globally)

✅ Did £1.5m in revenue last year

✅ I was offered £1.2m to sell last year

(Yeh okay, that last one hurt)

Here's why..

The cost of generating leads for B2B companies has gone through the roof

I couldn't charge my clients to run campaigns, and also get them a good return on their investment

The cost to generate a lead for your business is determined by how much your competitors are willing to bid for the same leads. If your competitor does it in-house, and spends £1,250 to acquire a customer that cost you £2,500 to acquire using an agency, your competitor can charge less for the same service, and eat your lunch.

The ROI in B2B marketing in no longer big enough for you to get a good return and pay an agency to do the work for you

To scale your business profitably, you need to do it in-house

But generating B2B leads at scale is hard..

You have to spend tens of thousands on each channel to figure out what works and what doesn't.

Even then, you have to get 10+ things right for a channel to perform. Set up one thing incorrectly, and your whole campaign can flop, and you may have no idea why

Not only that, but AI has changed the game. What worked 3 years ago may be obsolete now.

Running my agency, I personally spent 7-figures testing every channel extensively, to figure out exactly what works and what doesn't.

When AI came along, I invested 6-figures into integrating AI into every facet of our marketing funnels to beat the competition.

No longer do you need to pay an SDR £30k a year to do deep research on every prospect before you reach out to them. You can now get AI to go to the website and LinkedIn profile of every prospect in your target market and write personalised content that you can use in your marketing outreach.

Not only is AI better at doing it than a human, it's insanely fast and cheap.

I got it to write personalised outreach messages for 5,000 prospects. It completed the task in just a few hours, and cost me $0.19.

I have also seen inside the marketing machines of 2,500 different B2B companies, in every sector imaginable.

That gave me a unique insight into exactly how to generate leads at scale, and how to use AI to beat the market.

I built a repeatable playbook that I personally used to:

✅ Generate £1B in sales pipeline for 2,500+ B2B companies across 62 industries in 20+ countries

✅ Book 3,000 sales demos for my own sales team in 12 months

✅ Scale five agencies that I founded/co-founded

✅ Build my personal holdco

Now, for the first time ever, I'm now sharing that exact repeatable system with the world

If you want to learn how to scale your B2B business fast, check out the link in my bio

[Lee Betts @leebetts_]

@samdblond @grok how does Monaco actually do the outreach? Cold email? LinkedIn? Something else?
If it’s cold email, does it send from your main domain? Or create domains & inboxes to send from?

[Nick Abraham @NickAbraham12]

A few years ago, I got my IG growth agency to $10,000/mo doing exactly what Hormozi says:

Blocking off half my day and doing as much outreach as possible.

More here:

[Nick Abraham @NickAbraham12]

You either use Mercury, or should.

@immad @mercury

[Nick Abraham @NickAbraham12]

I got our first 10 customers by absolutely ramming outbound every waking hour.

As I explain below, this also comes with an unintended consequence😂

[Nick Abraham @NickAbraham12]

$100,000/mo is a lot easier when you just copy a business doing $1,000,000/mo.

Selling brand new solutions is a deathtrap for your bank account.

[Lee Betts @leebetts_]

@NickAbraham12 Listen to the full podcast episode on Spotify:

https://t.co/ckQKyQ7Hpx

[Lee Betts @leebetts_]

@Shvtwts @NickAbraham12 @grok Today I learned I an an AI-generated avatar 😆

[Lee Betts @leebetts_]

Yesterday I tweeted a super useful free resource to my 1,510 followers

The tweet got 26 impressions

Similar tweets were getting me hundreds of likes this time last year

What is up with the X algo?

[Lee Betts @leebetts_]

I interviewed @IndianAppGuy to find out how he bootstrapped his way to 7 profitable SaaS businesses

Had so much fun recording this episode

Check it out if you want to learn how to bootstrap a SaaS company to $10k/m and beyond

Available on YouTube, Spotify & Apple Podcasts

Link in bio

#bootstrappedheroes

[Lee Betts @leebetts_]

@IndianAppGuy Listen Here: https://t.co/tv8lXXV1v9

[Lee Betts @leebetts_]

@organicbond This is exactly wrong. I tested it for 6 month. Here’s what actually works…

[Lee Betts @leebetts_]

People talk of applying the 80/20 principle to their work

Here's a real example

I came in to 37 tasks on my to do list today

Each one of them something that will improve my business and help me sell more

But the outcome of each is not equal

If I'd spent 2 minutes doing just one of the tasks (increasing the number of cold emails I'm sending), instead of 8 hours getting all of the tasks done, I'd very likely have seen basically the same increase in sales with 99% less work

You have to identify which activities are providing the majority of the outcomes, and double down on them

Most everything else is just noise

[Lee Betts @leebetts_]

THIS 👇

Amazing how hard it is to not try to innovate on an idea though. But as soon as you do, you might accidentally remove the ingredient that made it work.

[Samuel Rondot @samuelrdt]

I stopped building original ideas years ago.
If it doesn’t already exist and make money, I’m not touching it.
My failure rate dropped to almost zero after that.

[Lee Betts @leebetts_]

@RetentionAdam If AI genuinely ran your business for 7 days, did it also do all of the marketing?

Yet to see a company let go of the wheel on the marketing front

[Lee Betts @leebetts_]

@alexcooldev This is such a bad take

People don’t buy brand new businesses, let alone by them for a 6x multiple

[Lee Betts @leebetts_]

@thejustinwelsh Makes it harder to break through the noise for those of us who have actually built 7-figure businesses

Same goes for cold outreach. It the 99 people doing badly with a terrible offer that make it harder for that one person with a great offer to get attention

[Lee Betts @leebetts_]

If I were 18 years old with $1k in the bank and wanted to make $10k/month in the next 90 days, here's exactly what I'd do:

Find something I'm good at

Productise it

Throw up a one website using Gemini

Send 50k cold emails

Sit 50+ calls

Close 5-10 clients at $2k/m

[Lee Betts @leebetts_]

Only those that have run meta ads will understand the true pain

[Lee Betts @leebetts_]

I just finished creating the $10k-$200k MRR Blueprint

It's everything I learned from scaling my agency from $10k to $200k MRR

Everything I wish I had known 10 years ago

- Delegation
- Hiring
- Incentives
- Systems
- Lead gen
- AI
- Focus

Follow + Retweet + Reply “200k” and I’ll send it

(Must follow for dm)

[Lee Betts @leebetts_]

@AzharDataDrift Want to come on the Bootstrapped Heroes pod to tell your story?