Lee Cassingham

Founder @viewex. Advertising Revenue Analytics Platform. Built #Viewability #headerbidding #admediation #adserver #machinelearning technology

[Lee Cassingham @Leecassingham]

Keep trusting there is always a better way

[Lee Cassingham @Leecassingham]

@shawty_ds Cool. Even without all browsers onboard, the data generated is valuable.

[Lee Cassingham @Leecassingham]

Linkedin is 99% spam. Feel welcome to add me on Linkedin but I choose email for communication where possible.

[Ray Dalio @RayDalio]

Two people who collaborate well will be about three times as effective as each of them operating independently, because each will see what the other might miss—plus they can leverage each other’s strengths while holding each other accountable to higher standards.

[Lee Cassingham @Leecassingham]

Ultra training with a sprained lateral collateral ligament is absolutely brutal. On the plus slide, you get omnidirectional knee movement! #ultramarathon #onwards #dontgiveup

[Lee Cassingham @Leecassingham]

When the market begins to catch up with whatever you were building 5 years ago and your slightly rusty knowledge comes in useful again #adtech #tech #founder #london #newcastle

[Lee Cassingham @Leecassingham]

2/2 You don't want to confuse variable UX testers so you either offer 1. Super vague website but never out of date 2. Content specific to core features but not variable UX Beta testers 3. A version of web content per Beta UX x 10 tests+10 delays to launch.

[Lee Cassingham @Leecassingham]

1/2 As an innovative technology business, you're always testing new products and not every new product/test is publicised because we like to spend the time testing vs updating our website to show people what we're testing.

[Lee Cassingham @Leecassingham]

@yoda Amazing news!

[Lee Cassingham @Leecassingham]

Scaled adoption of header bidding is gaining traction on the buy side. I'd like to see stats on the % of impressions traded vs other methods. #newmodel #simpleidea

[Index Exchange @IndexExchange]

“Marketers and advertisers have now shifted to buying primarily through header bidding. Publishers want to be in control and header bidding was certainly a big step in terms of putting them back in control." - IX's @james_prudhomme #ATSB18

[Lee Cassingham @Leecassingham]

@DanielJohnLynch We're good, I've got this!

[Lee Cassingham @Leecassingham]

It doesn't matter how prepared you are you still need a decent night sleep before important meetings.

[Paul Gubbins @Gu881n5]

Ha, there has never been a better time to launch an Ad or MarTech start up!

[Lee Cassingham @Leecassingham]

Salesforce acquired @dataramatech for a reported $800m to compete with Adobe, and Oracle.

[Lee Cassingham @Leecassingham]

Want a hand analyzing #bidcaching data across all of your ad partners? Get in touch. Viewex offers an automated reporting service to ease the process. #publishers #brands #advertiser #headerbidding

[Lee Cassingham @Leecassingham]

For companies/brands/advertisers/agencies who want a hand analyzing partner #bidcaching data, get in touch. Viewex offers an automated reporting service to ease the process.

[Lee Cassingham @Leecassingham]

Interesting! This analysis by @jouncermedia. formed using a sample of data from Index confirms bid caching has in part seized. A correlation with change in CPM rates might make for an interesting read. #bidcaching

[Wayne Blodwell @wayneblodwell]

This is EPIC @jouncemedia - https://t.co/w5k1pUaKVh , very smart and robust approach to identifying bid caching.

[Lee Cassingham @Leecassingham]

Do you know a dazzling digital leader, pioneer of new ad technology or someone whose work is setting new standards for the industry? Nominate them before 22nd (tomorrow) https://t.co/5m1qzfHn7m

[Lee Cassingham @Leecassingham]

Thanks for the mention! Working to build Header Bidding technology from scratch involved a lot of late nights! 😎 #headerbidding #adtech #pubtech @videoadnews @vinnyflood cc @aripap @bokelley @viewex https://t.co/FNL8mf7nEp

[Lee Cassingham @Leecassingham]

Who Invented What in Ad Tech? – Part Two https://t.co/u7lcZceR3p

[Lee Cassingham @Leecassingham]

Trying out @theTunnelBear so I can browse privately from my ISP https://t.co/EXyapBfire