Lee Vann

I mostly tweet about #marketing, but will sneak in something about #baseball every once in a while.

[Captura Group @capturagroup]

Let's step up to the plate and knock it out of the park this baseball season with insights on how brands can use this global pastime to connect with multicultural consumers.⚾
#captureculture #mlb #multicultural
https://t.co/okUe2qBXpS

[Captura Group @capturagroup]

Hola, @drinkolipop! We have a culturally relevant and innovative idea that we can't wait to share with you. Let's chat and bring this concept to life together!
https://t.co/yK84ZhoZlh

[Lee Vann @leevann]

#timetoshine LFGSD

[Lee Vann @leevann]

Let’s go Padres! #timetoshine

[ADWEEK @Adweek]

PRINGLES: It's good to know that life can actually go on if your hand gets stuck in a Pringles can. A well-executed story born of a wonderfully ridiculous premise that uses just the right amount of time. #BigGameReviews

[Captura Group @capturagroup]

We are honored to congratulate our partner @KelloggsUS for this well-deserved award from the @hmchispanic.
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https://t.co/3JtswTQk7G #hispanicmarketing

[Lee Vann @leevann]

Welcome ElbaAlexandra to our team beyond thrilled and humbled to welcome you to the @capturagroup familia.

[Captura Group @capturagroup]

Welcome Elba! Recognized by the American Advertising Federation as one of the top 20 women in advertising in Dallas, Elba brings deep expertise, passion and business acumen to Captura Group.
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https://t.co/irSNpCSg0S
#HispanicMarketing #OneTeam #LifeatCaptura #CaptureCulture

[Lee Vann @leevann]

Amen!

[Captura Group @capturagroup]

Our job as marketers is to be distinctive. It's time to retire "General Market". Multicultural marketing IS mainstream marketing. Marc S. Pritchard #ANAmulti

[Hispanic Marketing Council @hmchispanic]

Great quote from HMC board member @leevann from @capturagroup: "It's not just the size of the media buy; it's the human capital, research, agency partners, production. Show a genuine long-term commitment to this growing segment.” #hispanicmarketing https://t.co/y3lLuhs8ho

[Captura Group @capturagroup]

Finally, a comprehensive listing of diverse owned media as well as a valuable planning guide thanks to the collaboration of @ana_aimm @nielsen and @mediaframework #SeeAll
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https://t.co/5eNPdMqTpV

[Lee Vann @leevann]

Latino culture is saving baseball by making it more fun!

[Captura Group @capturagroup]

Latino players are impacting the sport with their sheer numbers & the way they play the game, bringing swagger & passion to the sport. Learn from baseball how Latinos are saving our national pastime.
#hispanicmarketing #baseball #sportsmarketing https://t.co/8GXy5lVTac

[Isaac Mizrahi (He.Him.His) @IsaacMizrahi2go]

Here's my latest @Forbes article, discussing how marketers should reassess their #HispanicMarketingMonth strategies. Special thanks to @ceboli @paredes6699 @leevann @isamiami @aqwack and @DonnaSpeciale for their contribution! #minoritymajority
https://t.co/pMUYWkjzui

[Lee Vann @leevann]

@SDGE is there an outage in 92103?

[Captura Group @capturagroup]

The U.S. Hispanic population grew from a previously estimated 60.6M in 2020 to 62.1M, and representing 18.7% of the total population, and accounting for about half the growth since 2010. @uscensusbureau
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#hispanicmarketing #multiculturalmarketing #totalmarket #CaptureCulture

[Captura Group @capturagroup]

Lead your shopper marketing with Multicultural preferences in mind.
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https://t.co/FtsgpfWwuk
#Shoppermarketing #CPG #multiculturalmarketing #growthaccelerator #CaptureCulture

[Lee Vann @leevann]

Let’s go Padres! #HungryForMore

[Lee Vann @leevann]

Let’s go #padres #HungryForMore

[Lee Vann @leevann]

Go #padres #HungryForMore

[Lee Vann @leevann]

Happy Fathers Day #HungryForMore

[Captura Group @capturagroup]

Hispanic employment is rebounding, with the largest drop in unemployment rates. Reports show a decrease from 18.9% in April 2020 to 6.2% now in May 2021.
#Employment #Economicrecovery #Latino #CaptureCulture
https://t.co/FKkcoCyEVC