Leesa Finley | Founder, Tribe of Digital Natives

Most marketing advice isn't wrong. It's just so aggressively fucking generic that it becomes useless. | No trends. No fluff. No guessing. No bullshit.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Here's a wild idea.

Before you rebuild your marketing strategy around something you heard in a Facebook group...

...ask whether anyone has actually proved it works.

Revolutionary, I know. 😏

This week's rabbit hole:

Businesses checking into their own Facebook pages.
Yep.
Apparently that's a thing now.

https://t.co/K6Ke3K1vCG

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

heading to @crumbl tmrw - this has to happen! I'll report back.

https://t.co/Tt8QddcUyO

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Everyone keeps asking AI to make them sound better. Then they're surprised when everyone sounds the fucking same. I wrote about this a while back because I could already see it coming. 😔😏

https://t.co/Uir43g2qlk

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@Schwarzenegger Absolutely LOVE this! In addition to a PT I went to the gym myself and focused on the 'basics'. I compared the workouts and YES, the trainer had me do something new every time - no focus. So, I knew this BUT LOVE actually seeing you SAY it!

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@Luhlelo22 This was a GREAT question!! Learned alot in the comments 😃

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Our AC went out today. [Still out] These last few hours have provided me with clarity. I am not built for Burning Man.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@Julius_Kim 🙋🏼‍♀️ I'm in!!!

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

I have lost all control of my day. 🤣🤣 At this point I'm just excited to see what comes next.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@Livi_Danielle OMG LOVED that place!

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

The past few weeks have been extraordinary. One client has been interviewed on the news multiple times as a recognized authority in their field. A nonprofit client received a transformational donation. Another client was voted Best Of in their community.

Those moments belong to them.
As they should.
But they didn't happen in a vacuum.

They were built through months - and in some cases years - of strategy, positioning, refinement, difficult conversations, and hundreds of decisions that nobody celebrates while they're happening.

That's the part of marketing almost nobody sees.

None of these wins were viral.
None happened overnight.
None were luck.
They were earned.

𝑶𝒏𝒆 𝒕𝒉𝒐𝒖𝒈𝒉𝒕𝒇𝒖𝒍 𝒅𝒆𝒄𝒊𝒔𝒊𝒐𝒏 𝒂𝒕 𝒂 𝒕𝒊𝒎𝒆.

Until one day...
Everyone else noticed.

That's the difference between chasing attention and building authority.

...A client becomes the person reporters call.
...A nonprofit earns the trust that inspires someone to give.
...A business earns recognition because people finally see what has always been there.

𝑻𝒉𝒂𝒕'𝒔 𝒕𝒉𝒆 𝒘𝒐𝒓𝒌.

We spend most of our time in the background, helping other people become the story.

And honestly...
We wouldn't have it any other way.

But after the last few weeks, I'm allowing 𝑻𝒓𝒊𝒃𝒆 𝒐𝒇 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑵𝒂𝒕𝒊𝒗𝒆𝒔, and myself, one moment to say this:

𝑰 𝒂𝒎 𝒓𝒆𝒂𝒍𝒍𝒚 𝒇𝒖𝒄𝒌𝒊𝒏𝒈 𝒑𝒓𝒐𝒖𝒅 𝒐𝒇 𝒘𝒉𝒂𝒕 𝒘𝒆'𝒗𝒆 𝒃𝒖𝒊𝒍𝒕.

Not because our name is attached to it.
But because our clients' names are.

𝑻𝒉𝒂𝒏𝒌 𝒚𝒐𝒖.
For trusting the process.
For trusting us.
For trusting us enough to stay the course when the work wasn't glamorous.
𝒀𝒐𝒖𝒓 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒉𝒂𝒔 𝒂𝒍𝒘𝒂𝒚𝒔 𝒃𝒆𝒆𝒏 𝒘𝒉𝒚 𝒘𝒆 𝒅𝒐 𝒕𝒉𝒊𝒔.

Watching so many of you experience incredible moments over the last few weeks has been one of the proudest experiences of my career.

𝑪𝒐𝒏𝒈𝒓𝒂𝒕𝒖𝒍𝒂𝒕𝒊𝒐𝒏𝒔.
𝒀𝒐𝒖 𝒆𝒂𝒓𝒏𝒆𝒅 𝒆𝒗𝒆𝒓𝒚 𝒃𝒊𝒕 𝒐𝒇 𝒊𝒕.

❤️

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Thinking about chasing the latest marketing trend? Give it a minute. It'll be dead by Thursday.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@ciiruwainaina @notcapnamerica I had so much anxiety watching that! Failure on SO many levels.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

It's Monday. You're not looking for more marketing noise. You're looking for someone who understands the business behind the brand.

We get it.

Bring us the vision. We'll help bring it to life.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Morning walk earlier delivered.... 🦝🐤

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Banana Pear Baked Oatmeal just came out of the oven. OMG the smells!!!! Late Sunday breakfast but NOT complaining.

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@iamAtheistGirl

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Somewhere along the way, businesses started treating social media like a cheaper version of outdoor advertising.

If you're going to use social media for business purposes, use it as a tool to educate, answer questions and foster community. THAT'S how your business stands out.

https://t.co/AhNe3oMKGp

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

Either all my umbrellas are in the house when I need one in the car or vice versa.

I can NOT get my shit together! 🤣🤣🌂☂️☔️

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

@iamAtheistGirl Morning!

[Leesa Finley | Founder, Tribe of Digital Natives @lefinley]

I trust people who say "I don't know" a hell of a lot more than people who have an answer for everything.