Danny Thompson

Avid hiker, camper, marketer, gadfly, iconoclast.
Recruitment Marketing Manager - The Onin Group

[Danny Thompson @lefthandedwritr]

A creative director once told me to stop giving clients the safe options. They still picked from the middle of what I showed them, but the needle had moved on what average looked like. Your boldest idea probably loses for a simple reason: nobody can see it yet.

[Danny Thompson @lefthandedwritr]

My line for AI at work: anything sensitive, legal or compliance-related gets a human. Nothing goes live and nothing irreversible happens without a person deciding. And if an agent still can't get a task right after many runs, I take the task back.

[Danny Thompson @lefthandedwritr]

6/ "I've watched it get things confidently wrong." At the risk of an AITA moment: don't make excuses. Learn to use it properly, and responsibly.

[Danny Thompson @lefthandedwritr]

1/ Four objections I hear about handing work to AI, and how I answer them.

[Danny Thompson @lefthandedwritr]

5/ "Am I making myself easier to replace?" Only if you abdicate yourself to the bots. Keep the $100 work, the judgment and the taste, for yourself.

[Danny Thompson @lefthandedwritr]

https://t.co/2FANzj6AZO

[Danny Thompson @lefthandedwritr]

Everything I built to run this week's content started with one sort: which parts of my work need my judgment, and which parts only land on me because I own the process. I turned that sort into a free tool. Link in the reply.

[Danny Thompson @lefthandedwritr]

7/ Keep anything sensitive, legal, or irreversible for a person, though. Nothing goes live without someone signing off.

[Danny Thompson @lefthandedwritr]

1/ The test I use to decide when an AI workflow is ready to run on its own is the same one I'd use for a new hire.

[Danny Thompson @lefthandedwritr]

6/ Do that across several workflows and you're a department of one.

[Danny Thompson @lefthandedwritr]

Rapid prototyping used to take a team, materials, and everybody's calendar, so you picked a direction before you built anything. Now one person can build the rough version alone. Build first, then bring it to the team and choose.

[Danny Thompson @lefthandedwritr]

Teaching AI to do your job only makes you easier to replace if you abdicate yourself to the bots. Keep the judgment and the taste for yourself, and the production work it takes over is worthless without you.

[Danny Thompson @lefthandedwritr]

7/ Then work through it with the AI a couple of times and correct it as you go. That's how it learns to do it your way.

[Danny Thompson @lefthandedwritr]

1/ Before you hand anything to AI, map the work. Here's the version I use.

[Danny Thompson @lefthandedwritr]

6/ Hand off the one you're bad at and hate. Scope it first: the outcome, the context, the guardrails, what finished looks like, and an example if you have one.