Jeffrey Bustos

I like to write on couches, trees and the occasional cafe. I also love pizza. And yogurt. Also, life is too short; drink chocolate milk.

[Jeffrey Bustos @leftrightandowl]

The IAB Retail Buyers Guide is Here!

Download the IAB Retail Media Buyer's Guide to learn more about:
📌 Benefits & Challenges of Retail Media
📌 What is Closed-Loop Measurement?
📌 Onsite, Offsite, and In-store Capabilities
📌 Fostering Collaboration
?…https://t.co/gUCSgAQgxe

[Jeffrey Bustos @leftrightandowl]

What is Compasable Commerce?

Headless Commerce: A design model that decouples frontend and backend of an eCommerce platform for flexibility and customization, enhancing the user experience.

Composable Commerce: An an extension of the headless approach t…https://t.co/1l2Fi71otP

[Jeffrey Bustos @leftrightandowl]

🎶 It's measurement, hi, I'm the problem, it's measurement 🎶

Path to Purchase Institute’s Retail Media Summit was amazing, thank you so much to the team who made me feel incredibly welcome. Shoutout to Cyndi Hitchens, @mckennareigh, Eric Savitch, and…https://t.co/YpJAZAaVqO

[Jeffrey Bustos @leftrightandowl]

Es un honor anunciar que participaré en "Conversaciones desde LATAM", un segmento sobre #RetailMedia en el evento Virtual de IAB Beyond Digital, este 28 de junio.

¡Registrate aquí!

https://t.co/IdNR1Lm9G3

Insights del estudio Conexión LATAM
📌 @PauG_13…https://t.co/oyAKGmGRD9

[Jeffrey Bustos @leftrightandowl]

Why do we need standardization in retail media and what does it mean?

📌 Brands and retailers both recognize the value of retail media networks that offer #data collaboration however lack of standardization on the #measurement, targeting and activation o…https://t.co/qZRMxgRVD3

[Jeffrey Bustos @leftrightandowl]

What is Incrementality?

The MRC defines incrementality as a measure of the true value created by any business strategy, determined by isolating and measuring related results independent of other potential business factors.

📌 Inc…https://t.co/wrDDpbWmZk https://t.co/BBp5joe6RZ

[Jeffrey Bustos @leftrightandowl]

Get the inside scoop from top players in the industry on the tech behind #RetailMedia, and how using advanced analytics can enhance personalization and drive up sales.

Join us this Thursday for panel discussion with:
Cristiana Leal, Director Retail Medi…https://t.co/I76SQN1OoI

[Jeffrey Bustos @leftrightandowl]

How to evaluate Retail Media Networks?
📌 eMarketer estimates #RetailMedia to reach $61 Billion by 2024, tasking brands with understanding how retail media can drive incremental growth and how to align it with their overarching commerce strategy.

There a…https://t.co/ZPDZLpUlbv

[Jeffrey Bustos @leftrightandowl]

How to evaluate Retail Media Networks?
📌 eMarketer estimate #RetailMedia to reach $61 Billion by 2024, tasking brands with understanding how retail media can drive incremental growth and how to align it with their overarching commerce strategy.

There ar…https://t.co/lMXu6eFhNb

[Jeffrey Bustos @leftrightandowl]

Join us on June 14 at Retail TouchPoints Retail Innovation Conference & Expo where I’ll be moderating a panel with:
📌 Colleen Basaydin, Global eCommerce Director at Mondelēz International
📌 John Mocadlo, CEO at Impossible Kicks

We will discuss how to…https://t.co/Wsjhx9sVtR

[Jeffrey Bustos @leftrightandowl]

The Rise of the Omnishopper: Navigating Retail's In-store and Online Convergence

📌 What advertisers want is an ‘omnichannel’ #RetailMedia network that lets them reach the customer both online and in-store.

"Standardizing measurement methods between all…https://t.co/mpagOH9kwz

[Jeffrey Bustos @leftrightandowl]

I feel incredibly privileged to work alongside, @angelinaeng.

Angelina is a powerhouse in the asvertising technology landscape, with a career spanning across top-tier agencies, industry-shaping companies, and impressive accolades under her belt. Her dedi…https://t.co/aRGJHxBG27

[Jeffrey Bustos @leftrightandowl]

How to Unleash the Power of Retail Media

📌 Harness the potential of #retailmedia by leveraging data to make informed marketing and sales decisions. Analyze consumer behavior, preferences, and trends to optimize targeting and drive revenue growth.

📌 F…https://t.co/wkQNM6hvyG

[Jeffrey Bustos @leftrightandowl]

Join us on May 24 in Chicago at Cooler Screens Inc. Innovation Summit: Reimagining Retail + Media. RSVP Today!

I will be moderating a panel on Media Disruption with:

Matthew Lee, Co-founder and Chief Growth Officer, SMG  
@ebkend…https://t.co/xHjSts8ku0 https://t.co/GtAZIwpfkg

[Jeffrey Bustos @leftrightandowl]

Privacy is the core responsibility of data collaboration and data clean room solutions.

📌 Data clean rooms must provide full transparency and remove the need for any data to move, enabling permission controls that allow each party to dictate how their…https://t.co/rN15uTaPTK

[Jeffrey Bustos @leftrightandowl]

An overwhelming majority of TV/video buyers want a multi-currency video market— yet little consensus exists on defining it.

📌 Ensure that measurement partners are standards-based, particularly for core metrics including cross-platform video
impressions,…https://t.co/Aex8vyQyZ0

[Jeffrey Bustos @leftrightandowl]

The grocery retail market is experiencing significant uncertainty due to economic volatility, and changing consumer behavior.

📌 Retailers should increase their investment on #Ecommerce, due to its tremendous growth, accounting for 10-15% of total grocer…https://t.co/9DBtZ7pHoc

[Jeffrey Bustos @leftrightandowl]

What is “measurement maturity,” and how do you know if you have reached it?

📌 Media #measurement is the process of mapping your campaign and their associated results, through identify matching, channel integration and media mix modeling to understand c…https://t.co/JFvvDQWIFg

[Jeffrey Bustos @leftrightandowl]

How Data Clean Rooms solve #RetailMedia and Brand data collaboration challenges?

📌 Across both their brick-and-mortar and ecommerce channels, retailers have always acquired a wealth of shopping and transaction data from their customers.

“Retailers need…https://t.co/jRB5SncnaT

[Jeffrey Bustos @leftrightandowl]

What area of #RetalMedia will see the most growth and disruption?

📌 Retailers are becoming increasingly sophisticated as publishers that monetize their physical and digital #data.

📌 The first-party data gathered by retailers are becoming increasingly…https://t.co/HfjpS23KCm